"Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, educat
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ion and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences." (Publisher description)
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"Peter Ginna elabora una guía que sirve para encaminar a todo aquel que busque adentrarse en el incesante mundo editorial. La obra congrega los ensayos de diferentes editores en los que uno a uno acerca al lector al proceso de producción y elaboración del texto, además de incurrir en torno a los
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distintos géneros literarios y como desempeñar cada uno de ellos desde el ámbito editorial. Como conclusión, nos habla de como se ha modificado el papel del editor en la actualidad con la incursión y adaptación hacia las nuevas condiciones tecnológicas." (Casa editorial)
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"Kuratieren von Content ist die Kernaufgabe eines Lektorats und einer Redaktion. Basierend auf langjähriger Berufs- und Lehrerfahrung schildert Michael Schickerling, wie in einem Buchverlag gearbeitet wird und welche Schnittstellen die ›Schaltzentrale Lektorat‹ bedienen muss. Besonderes Augenme
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rk gilt dabei der Programmentwicklung und dem Projektmanagement, denn diese Faktoren entscheiden in hohem Maße über den späteren Erfolg der Einzeltitel und des Gesamtprogramms." (Verlagsbeschreibung)
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"Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and
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academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution." (Publisher description)
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"This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publ
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ishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout." (Publisher description)
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"The objective of the study is to identify the cost and financing constraints to text book provision and thereby help countries remove constraints on timely provision of affordable textbooks to all students in primary and secondary education. To this end, the study focuses exclusively on cost and fi
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nancing barriers and does not seek to examine other issues associated with textbook provision such as logistics of textbook provision (textbook development, procurement, distribution, storage, etc.), their use in the classroom, or their impact on learning outcomes. To set the stage, the study starts by highlighting textbook availability (chapter 2), summarizes the factors causing textbook scarcity (chapter 3), and reiterates the urgency of addressing the shortages (chapter 4). However, unlike most studies that addressed textbook availability, this study focuses on textbook cost (chapter 5) and financing issues (chapter 6), in an effort to address two questions. First, what is the actual cost of textbooks in the region, and how much scope is there for lowering these costs? Second, what share of education budgets do countries actually allocate to teaching and learning materials (TLM), and what shares would be needed to meet national targets in systems that have achieved affordable unit and system textbook costs? To provide a comparative perspective, chapter 7 discusses experiences with textbook provision in India, the Philippines, and Vietnam. Chapter 8 explores the opportunities offered by digital TLM. Chapter 9 concludes with lessons and recommendations. The study draws heavily on extensive background work undertaken to inform the analysis, conclusions, and recommendations." (Executive summary)
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"Wulf D. von Lucius stellt alle Aufgabenbereiche und Tätigkeitsfelder im Buch- und Zeitschriftenverlag vor. Grundlagen, Funktionen und Zusammenspiel von Programmarbeit, Herstellung und Kalkulation, Werbung, Vertrieb, Presse- und Öffentlichkeitsarbeit werden unter betriebs- und marktwirtschaftliche
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n Gesichtspunkten erklärt. Gesonderte Kapitel behandeln innerbetriebliche Organisation und Projektmanagement, Zeitschriften und Anzeigengeschäft, rechtliche Grundlagen sowie die institutionellen und wirtschaftlichen Rahmenbedingungen der Verlagsarbeit. Einen besonderen Schwerpunkt in der 3. Auflage bildet der Bereich »Elektronisches Publizieren«, der mit Matthias Ulmer und Hans Huck von zwei ausgewiesenen Experten als Koautoren erarbeitet wurde." (Verlagsbeschreibung)
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"Der Artikel skizziert und vergleicht die Marktstrategien und die ökonomische Entwicklung der Verlage Abya-Yala, Ecuador (Ethnologie und Sozialwissenschaften), CEP, Peru (Theologie) und La Crujía, Argentinien (Kommunikationswissenschaft). Er kommt zu dem Schluss, dass Fachbuchverlage erfolgreich s
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ein können, wenn sie ein klar umrissenes "Markenprofil" entwickeln, sich an den unterschiedlichen Bedürfnissen ihrer - auch kleinen - Zielgruppen orientieren und, auch über Landesgrenzen hinweg, die vorhandenen Vertriebsmöglichkeiten konsequent nutzen." (commbox)
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"The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on pap
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er products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job." (Publisher description)
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Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha
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pter is dedicated to returns, and the expanded fourth edition covers electronic publishing and marketing quite substantially. Clearly written, and with a lot o practical examples, this is an excellent source for the managerial aspects of book publishing.
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"This is an excellent resource for all those keen to acquire editorial skills. It is part of a series of distance learning tools currently being developed by the World Bank’s API in collaboration with the African Publishers Network and partner universities. Each self-learning programme will consis
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t of a CD with examples, exercises, videos, modules for face-to-face training, together with an accompanying manual for self study. This pilot on editorial skills was launched in the summer of 2007 and was trialled in five African countries: Ghana, Kenya, Uganda, Zambia, and Zimbabwe. Attractively designed and very user-friendly, the CD consists of a Course Guide: Getting Started; Module 1: Planning and Organizing Textbooks; Module 2: Language Editing; and Module 3: Copy Editing and Design, plus a manual in pdf format Editing Educational Materials: A Manual for Editors in Africa. The manual is designed to provide learners with practical guidance in the work and business of editing, whether they are currently a textbook editor, or are considering working in the field. It provides an overview of the editing processes and a basic understanding of the different roles involved, and offers guidance on the business practices involved in editing and publishing. It is divided into five major sections: (i) Book production in brief: An overview of the publication process; (ii) Organization: Time management, file management, project management; (iii) Development of a publisher's list: Identifying potential publications, working with authors in development; (iv) Communication with authors and others: Letters and contracts; and (v) Manuscript preparation: Quality control in the manuscript preparation process. A series of helpful appendices are included: sample letters – between publishers and prospective authors, publishers and ministry of education officials, correspondence with series editors, etc. – sample contracts, and a model letter of agreement." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2453)
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"Mit der Gründung ist die kritische Phase für junge Unternehmen noch nicht überstanden. Fast die Hälfte aller Neugründungen muss schon nach wenigen Jahren wieder aufgegeben werden. Die Autorin stellt ein praxisorientiertes und branchenspezifisches Instrumentarium vor, mit dessen Hilfe die Teilb
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ereiche eines Unternehmens, seine Unternehmenspolitik und das unternehmerische Umfeld analysiert werden können. Interne Stärken und Schwächen sowie Chancen und Risiken des Geschäftsfeldes werden veranschaulicht, wobei den Besonderheiten und Bedürfnissen kleiner Buchverlage Rechnung getragen wird." (Verlagsbeschreibung)
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"Esta obra ayudará a los editores, especialmente a los que encargan y contratan libros, a cumplir de mejor manera sus obligaciones. Sin pretender resumir en recetas simplonas el complejo proceso editorial, presenta temas fundamentales como: la elección de lo que se publica (y cómo eligen los auto
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res dónde publicar); la contratación de obras literarias y de no ficción; el seguimiento del autor (de la contratación a la entrega del original); el proceso editorial; la gestión estratégica y financiera del catálogo; el desarrollo y mantenimiento del catálogo; el trabajo en equipo." ((Descripción de la casa editorial)
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"Un inventaire exhaustif de tous les aspects de l'état du livre dans le monde francophone, y compris la production, la législation relative au livre, les droits d'auteur et la fiscalité, les politiques nationales du livre, ainsi que la commercialisation et la distribution. Comprend des sections s
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ur la chaîne du livre dans les pays francophones d'Afrique subsaharienne et ceux d'Afrique du Nord." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 398)
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