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Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.
Advertising in the News: Paid-For Content and the South African Print Media
Capetown: HSRC Press (2007), vi, 70 pp.
"The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that
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Why Bad Ads Happen to Good Causes and How to Ensure They Won't Happen to Yours
Santa Monica, Calif.: Cause Communications (2002), 58 pp.
The Art of Publishing a Newspaper
Nairobi: Paulines (2001), 159 pp.
"This handbook is intended for entrepreneurs, promoters, directors and heads of newspapers for whom the press constitutes the main activity and principal source of income. The subject matter is directed to those who have the power to decide the conditions in which they choose or have already chosen
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Créer, gérer et animer une publication
Groupe de recherche et d’échanges technologiques (GRET) (1998), 161 pp.
"Aider à structurer un projet de journal pour lui donner les meilleures chances de succès, contribuer à fixer les responsabilités de chacun, définir les options financières qui lui garantiront longévité et indépendance : tels sont les objectifs de ce manuel qui s'adresse aux porteurs de pro
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Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
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Die Presse in Asien und Ozeanien: Ein Handbuch für Wirtschaft und Werbung
München-Pullach: Verlag Dokumentation (1968), 303 pp.
"Dieses Buch enthält Informationen über die asiatische Presse, die Auflagenzahlen, die politischen Positionen, die Art der Leserschaft und die Werbekosten der verschiedenen nationalen Publikationen und andere Punkte - Alphabetisches und geographisches Verzeichnis." (Jean-Marie Van Bol, Abdelfattah
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