"Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics,
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highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. " (Publisher description)
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"In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strateg
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ies for getting views and subscribers, ten ways to make money on YouTube." (Back cover)
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"This handbook aims to provide practical guidelines, tips and best practice for social media news video production, based on the experience the Al Jazeera Media Network has been building over the last few years. While we’ll examine what entails producing for platforms such as YouTube, more detaile
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d content will be provided for producing real-time news videos for Facebook, given that it is the most popular platform worldwide (including in the Arab World), with 1.97 billion monthly active users.6 Its video-first strategy, including Facebook Live and 360 video, has increasingly required news organisations to develop or adjust their social video strategies, –and is likely to keep on doing so in the coming years." (Page 4)
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"[Este libro] acerca de manera amena al lector la realidad que hay detrás del éxito de YouTube, un fenómeno que ha transformado la manera de crear y consumir contenido audiovisual [...] Un libro que conecta con el ciclo ‘Youtubers, personas (y cintas de vídeo)’ realizado en el Espacio Fundac
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ión Telefónica, cuyas jornadas han tratado distintas temáticas desde los youtubers especializados en música, videojuegos (gamers) y libros (booktubers), las consecuencias de YouTube como nuevo medio de comunicación, su aplicación en la educación, o sus modelos de negocio; hasta el papel que juegan los youtubers, también, como prescriptores, en busca de conexión con el usuario. De manera exploratoria pero a la vez integral, debate en busca de puntos de encuentro y con cabida para una enorme diversidad de opiniones." (Cubierta del libro)
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"Internet freedom has declined for the sixth consecutive year, with more governments than ever before targeting social media and communication apps as a means of halting the rapid dissemination of information, particularly during antigovernment protests. Public-facing social media platforms like Fac
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ebook and Twitter have been subject to growing censorship for several years, but in a new trend, governments increasingly target messaging and voice communication apps such as WhatsApp and Telegram. These services are able to spread information and connect users quickly and securely, making it more difficult for authorities to control the information landscape or conduct surveillance. The increased controls show the importance of social media and online communication for advancing political freedom and social justice. It is no coincidence that the tools at the center of the current crackdown have been widely used to hold governments accountable and facilitate uncensored conversations." (Page 1)
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"While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an ever
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yday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region's new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions." (Publisher description)
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"The enormous collection of user-generated content (UGC) in the form of YouTube videos from the Syrian war provides an unprecedented and diverse collection of shared digital memories of conflict and violence. The central question of this article asks what the value is of UGC on YouTube for legal evi
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dence of war crimes and future Transitional Justice. It is beyond doubt that the surge of uploaded videos from the Syrian uprisings revolutionized the way in which contemporary wars are observed and documented. The sheer amount of user-generated content online has given rise to manifold ways of interpreting what is happening on the ground, inspired creative resistance, led to a surge of professional and independent Syrian documentary films and increased the connectivity between those who undergo the war inside the conflict zone and those who are observing the situation from a safe distance. Many YouTube clips from Syria are likely to be rejected as stand-alone legal evidence though, as it often lacks sourced information about meta-data, date, time, geographical coordinates, identity of the participants, the identity of the perpetrator, and other contextual information crucial to establishing judicial facts for war crimes prosecution. The everexpanding body of videos from Syria will give rise to a wide and varied landscape of interactive media that has surpassed the old approach of political mainstream media to inform and possibly manipulate their audiences for their own agendas, whatever those may be. As a platform of digital memory and space to express moral outrage, YouTube served a crucial and important role in the Syrian crisis and the UGC is of immense value for digital memorialisation and historicization of the Syrian crisis. The vast amount of UGC on YouTube was categorized in 8 different types of footage and we can conclude that only small number of videoclips on YouTube can in fact function as crime-based evidence for war crimes. This does not mean that the UGC on YouTube has no value, however as a legal evidence it can be problematic to use YouTube videos if not corroborated and verified properly. The main issue is the lack of meta-data in many of the UGC on YouTube. The YouTube video revolution in Syria did bring to the surface many brave video activists who are now professionally involved in producing high quality footage for international news broadcasters, the most recent example of that is the important work of Waad al Kataeb inside eastern Aleppo with the British Broadcaster Channel Four News (Channel 4 2016). Through a series of edited 5-6 minute mini stories from the ground, Al Kataeb’s work provides a credible and important source of evidence." (Conclusion, page 22-23)
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"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone
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nts of a successful YouTube channel; audience development; implementation; measuring success and impact; analytics overview; successful YouTube channels. This guide will be helpful as you build your organization’s YouTube channel. The best way to truly master the platform and harness its potential is to dive in. Publish YouTube videos on a consistent schedule and iterate from there. Evolution is not only the story of all YouTube channels, but also the story of the platform itself." (Summary, page 19)
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"'During the Khmer Rouge regime (1975-9) the Tuol Svay Prey high school in Phnom Penh was used under the codename S21 as a torture-and-execution centre. In 1979, the government of the newly established People's Republic of Kampuchea had it refurbished as memorial. Today, people from all over the wor
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ld visit Tuol Sleng Genocide Museum and shoot videos and photos they later on post on blogs, Facebook pages and other social media. This article explores how social networks affect the production, distribution, and consumption of Tuol Sleng as site of memory. It focuses on two digital platforms: Flickr and YouTube. The article is divided into three parts. First it examines how Flickr and YouTube can be used as inadvertent archives providing material for a visual history of Tuol Sleng. Second, it analyses the processes of remediation people resort to for communicating and sharing their experience in the museum. Finally, it explores the mechanisms of community building, and their limited effects, as users watch and comment on these accounts of Tuol Sleng." (Abstract)
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"This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields
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of law, economics and media studies. Each section of the book contains a detailed case study on a selected topic, followed by two further pieces providing additional analysis and commentary. Using an extraordinary array of case studies and examples, from YouTube to online games, from subtitling communities to reality TV, the book is neither a celebration of amateur production nor a denunciation of the demise of professional media industries. Rather, this book presents a critical dialogue across law and the humanities, exploring the dynamic tensions and interdependencies between amateur and professional creative production." (Publisher description)
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