"The media can be a major force for improving the quality of government in developing and transitional countries – which is critical if opportunities for the poor and disadvantaged are also to improve. To fulfil this role the media need room to manoeuvre – tight government regulation and censors
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hip produce media which are ineffective and lacking in credibility. Too little regulation, on the other hand, may lead to the domination of commercial media ruled by advertising, to the detriment of serious content and of the interests of those without purchasing power – i.e. the poor. What is needed are policies that impose responsibilities as well as freedoms on the commercial sector, and that clarify and facilitate the role of the public service media. Effective media also need good management, and good professional and technical skills. The main purpose of this guide is to help governments and development agencies to decide whether to support the development of the media, and if so how." (Introduction, page 3)
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Firmenportrait des brasilianischen Medienkonzerns.
"Bourgault investigates three principal influences: the pre-colonial legacy of the oral tradition, the presence of an alienated managerial class, and the domination of African nations by systems based on political patronage. The first two chapters provide the theoretical framework. Subsequent chapte
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rs look at the management of the electronic media, radio and television broadcasting in content and practice, the history of print media, and the discourse style found in the press. This work provides a wealth of historical information on media systems, particularly those of the former anglophone and francophone countries, together with recent developments in satellite communication, small-systems technology, and the current move toward decentralization and privatization. Bourgault also considers the political shifts affecting Africa in the 1990s and offers a radical blueprint for more responsive and informative media in the sub-Saharan area." (Publisher description)
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"This book presents the outcome of five case-studies carried out within Unesco's programme on the Contribution of the Media to Promoting Equality between Women and Men and Strengthening Women's Access to and Participation in Communication. More specifically, it forms part of an action centred on the
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Training, Recruitment and Advancement of Women in the Communication Professions. The case-studies on professional women in broadcasting deal with five countries located in both the developing and developed world: Canada, Egypt, Ecuador, India and Nigeria. One of the major preoccupations of Unesco's programme is to increase the access of women to decision-making positions. The obstacles to the movement of women into management and decision-making positions are particularly felt in the field of communication. A comparative analysis of the key issues, personnel policies and practices of five broadcasting organizations in different regions of the world not only furnishes a critique of current policies concerning women but offers proposals for action which could help to overcome barriers to women's access to high-level posts in the media." (Preface)
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"The second part grew out of the Symposium of Broadcasting Organization and Management held in 1984 at the request of UNESCO, The U.K. Overseas Development Administration, and the British Council, in which a group of directors of broadcasting organizations and permanent secretaries of ministries of
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information dealt with such masters of policy as shifting cultural boundaries, economic constraints, and technological change. Countries are limited to anglophone Africa; Wedell says that financial constraints prevented a bilingual meeting with colleagues in francophone Africa." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 828)
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"Mission de la presse dans un pays en voie de développement — Problèmes d'édition et d'exploitation, spécialement de la presse indienne — Diverses propositions pour solutionner les problèmes qui se posent." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing c
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ountries. Brussels: CIDESA, 1971 Nr. 582, topic code 142)
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