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Output Type
Telenovela: Industria y prácticas sociales
Bogotá: Grupo Editorial Norma (2006), 149 pp.
"Este libro aborda la actualidad de la telenovela, y sus procesos de producción y de distribución en distintos mercados; los estilos el mexicano, el brasilero, el colombiano, y el global, representado por las más recientes producciones en Estados Unidos. Como un caso de la relación de la telenov
...
Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26
Centre for AIDS Development, Research and Evaluation (CADRE) (2005), 62 pp.
"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience
...
Entertainment-Education and Social Change: History, Research and Practice
Deep Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Nashe Maalo: Children's Television in Macedonia. Final Impact Report, Seasons 1-5
Brussels; Washington, DC; Skopje: Search for Common Ground (2004), 25, 19 pp. + annexes
Combating AIDS: Communication Strategies in Action
New Delhi; London; Thousand Oaks: Sage (2003), 225 pp.
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
...
Entertainment-Education: A Communication Strategy for Social Change
Mahwah: Lawrence Erlbaum Associates (1999), 265 pp.
The Turtle and the Peacock: Collaboration for Prosocial Change. The Entertainment-Education Strategy on Television
Wageningen: Wageningen Agricultural University, Thesis (1999), 279 pp.
"The E&E strategy finds its justification in signals from health communication theory and practice. There is an urgent call for the development of methods to reach less well educated target groups and for the adoption of a greater consumer orientation. In the design of health communication programme
...
Prosocial Soap Operas for Development: Review of Research and Theory
Journal of International Communication, volume 4, issue 2 (1997), pp. 75-101
Reconstructing the Story of 'Simplemente MarÃa', the Most Popular Telenovela in Latin America of All Time
International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15
"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al
...
Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television
Westport, Conn.; New York: Praeger (1993), xxii, 143 pp.
"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
...
Television Soap Operas for Development in India
International Communication Gazette, volume 41, issue 2 (1988), pp. 109-126
"We analyze India's experience with 'Hum Log', the first indigenous soap opera on Doordarshan, the government national television network in India. This television series was patterned after previous experiences with soap operas for development in Mexico. 'Hum Log' was immensely popular with both it
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