"Organisation-centric approaches in development communication and public relations that privilege the organisation can restrict communication to organisational mandates and goals. Organisation-centric approaches can reflect a modernist view of development or communication and have been critiqued for
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favouring technocratic development rather than serving marginalised groups. Currently, scholars in development communication and public relations place greater emphasis on publics or community participation and the processual nature of communication to overcome adverse organisational influence and propose better solutions. This article recognises theoretical advances in development communication and public relations and adopts the Collaborative Communication Approach, integrating current concepts from these two fields. The Collaborative Communication Approach facilitates an examination of communication in development in relation to five elements of power, context, participation, agency, and profession. This article shows how the five elements prove useful in addressing communication challenges in development through primary research and offers eight distinct categories to advance practice." (Abstract)
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"Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diver
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se perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science." (Publisher description)
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"This study is a response to the challenge of Development Communication (DevCom) scholar Felix Librero to analyse the status and trends in UP Los Baños DevCom research that may help in reinvigorating the research thrust of the college attuned to the needs of time. As a rejoinder to previous efforts
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of DevCom scholars Gomez and Librero, the authors looked into 35 graduate research studies: 19 Masteral theses and 16 Doctoral dissertations that were produced from 2008 to 2015. The papers were evaluated according to a) Communication Tradition b) DevCom Thread c) Theories used, and d) Research Method employed. The review also revealed that DevCom research is primarily inclined to the Cybernetic tradition, still predominantly influenced by the modernisation paradigm, as demonstrated by the heavy use of linear, one-way communication models and theories such as diffusion of innovations, two-step flow, or extension approaches. This is more evident in the classification of Devcom research into the typologies of Colle and Quebral. Majority of the researches can be classified in the extension thread, although there is a growing interest in community participation theme. On the other hand, following Quebral’s typologies, most of the MS researches are people research, while PhD dissertations are varied and cut across people research, normative and policy researches. The quantitative method, which has been a preferred approach since 1985 when Gomez declared it dominant in DevCom research and even until 2012 in Librero’s review of researches from 2001 to 2010, remained popular among more than half of the researchers while the rest ventured into qualitative, except for a few who tried mixed methods." (Abstract)
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"[This book] has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major
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players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. The book outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order; focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media; includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google); looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment; offers an updated instructor’s website with an instructor’s manual, test banks, and student activities." (Publisher description)
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"In this article, we assert and demonstrate a particular and enduring adaptability of radio in tandem with observable temporal shifts in development communication theory and practice in Africa. Specifically, we use the historical research method to explore and explain the ideological discourses, pol
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ity contours and social forces that have overlain the role of radio as both an index and an instrument of development in Ghana. The evidence reveals that radio has transitioned through three key milestones in how the technology has been appropriated and applied to national development efforts: from transplantation, through transmission, to transaction. Each of these phases coincides, incidentally, with paradigm shifts in development communication theorizing: from modernization through diffusion to participation. They also coincide, broadly, with three distinctive epochs of ideological shifts in the historical accounting on radio for development in Ghana: from British imperial hegemony, through post-independence command-and-control, to contemporary liberal pluralism." (Abstract)
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"In the development communication equation, whether more theoretical, empirical and analytical attention is given to ‘development’ or to ‘communication’ makes a difference: where the emphasis is on development, it is at the expense of communication. Since communication and media arguably pla
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y an increasingly pervasive role in the everyday life of citizens and in the politics, economies and governance of most societies, the characteristics and role of specific forms of applied communication strategies in the context of the neoliberal project merit critical scrutiny. Given a complex global scenario, what can a political economy approach bring into an agenda for the future of development communication as a field of study, a practice and an institutional project? This article outlines ways in which a focus on political economy dimensions may contribute to understanding the obstacles and limits to a transformative practice of international development communication." (Abstract)
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"This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts. This third edition features significantly revised and updated chapters to include the latest sc
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holarship on, and practices of, media and communication for development. It explores empowerment and social justice to individuals and communities around the world in the context of increasing globalization. Tracing the history of development communication, it looks objectively at diverse approaches and their supporters, and goes on to provide models for the future. It also offers a new chapter presenting the authors' framework foregrounding empowerment and social justice as goals for development communication in the 21st century." (Publisher description)
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"This article highlights the key areas in which Communication for Development (C4D) can play a role in the aftermath of conflict, with a focus both at the community and at the national level. It provides an overview of the literature that has begun to discuss C4D in the light of peace creation. It i
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dentifies research directions that aid to shed light on the effectiveness of C4D interventions targeting issues that are specific to post-conflict environments. It recognises its strengths when working in conjunction with broader peacebuilding programmes. Finally, it introduces a new Theory of Change (ToC) framework that is helpful in assessing the role of C4D in the achievement of sustainable peace after violence." (Abstract)
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"According to Dissanayake, the Sarvodaya movement encompasses the ideal of the harmonious social order and the principle of self-reliance and self-transformation as envisioned and encouraged by Buddhist teaching. The Sarvodaya movement also duly asserts that the idea of development should include no
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t merely materialistic and economic advancement but also moral growth and social fulfilment. Dissanayake outlines four main approaches to communication and development and succintly states that it is the notion of self-reliance that distinguishes the Sarvodaya movement from the dominant paradigm of development communication." (Page 467)
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"Este libro demuestra cómo desde su cosmovisión —que entiende la espléndida existencia en la armonía de los hombres consigo mismos, en sociedad y con la naturaleza—, el suma qamaña/sumak kausay es una propuesta profundamente comunicacional sustentada en valores y prácticas comunitarias com
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o la reciprocidad y la complementariedad. Sentipensamientos pone al dia las teorias de la comunicación para el desarrollo, y propone un marco conceptual y metodológico para construir críticamente el vivir bien, en la certeza de que no es un paradigma para recitario doctrinariamente, sino para realizarlo en la vida diaria sentisabiendo escuchar con los cinco sentidos, sentisabiendo expresarse con el corazón y la razón al mismo tiempo, y sentisabiendo compartir solidariamente para convivir en comunidad." (Contratapa)
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"This chapter will focus on the theorizing of communication and social change. It will argue that theory must enable people to know the world. It will also argue the limits to token participation and the unsustainability of "behavioral change communication'' that is theorized outside of structures,
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power flows, and cultures. Using the Right to Information movement in India as a case study, this chapter will explore grounded meanings of "voice" and "participation'' and will argue the need for a theory of communication for social change that is informed by people's needs and struggles. If theory is a set of principles informed by and drawn from observations of everyday needs and practice, its explanatory power is bound to remain consistent over time. Theory offers us a framework for knowing the world and the validation of concepts that are critical to apprehending and making sense of reality. I argue in this chapter that the Right to Information movement in India gives opportunities to explore communication and social change theory from the bottom up." (Abstract)
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"This chapter examines the Second Vatican Council (Vatican II) theology as the implicit background to Robert White's studies on development communication. We will then examine White's influence on the Center for Communication, Media and Society's graduate program in development communication." (Page
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241)
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"The process of communication between individuals and institutions was central to the formation of the World Council of Churches in 1948. Yet communication is often taken for granted, being understood as a tool to advance the organizational objectives of ecumenical organizations. Only on occasions h
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as the ecumenical movement in its organized expressions engaged in intentional reflection on the theological, societal and ecumenical challenges posed by communication." (Abstract)
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"Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the h
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istory of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation." (Publisher description)
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"The study of communication for development and social change has been through several paradigmatic changes during the past decades. From modernization and growth theory to the dependency approach and the participatory model, the new traditions of discourse are now characterized by a turn towards lo
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cal communities as targets for research and debate, on the one hand, and the search for an understanding of the complex relationships between globalization and localization, on the other. Our present-day “globalized” world as a whole and its distinct regional and national entities are confronted with multifaceted crises, from the economic and fi nancial to those relating to social, cultural, ideological, moral, political, ethnic, ecological, and security issues. Previously held traditional modernization and dependency perspectives have become more diffi cult to support because of the growing interdependency of regions, nations, and communities in our globalized world." (Abstract)
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"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life. The Production of Modernization examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped." (Publisher description)
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