"The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. 13 major theories of communication are defined by the top experts in their fields
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: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium." (Publisher description)
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"Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger travers
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es a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship." (Publisher description)
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"The Blackwell Guide to Theology of Popular Culture outlines various general theories of popular culture, identifies theologians and theological concepts that are conducive to analyzing popular culture, and explores religious themes that are asserting themselves through popular movies, novels, music
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, television shows and advertising. Includes information on apocalypticism, Augustine, Accenture, Apple, Google, McDonalds, MTV, Starbucks, bricolage, confession, Disney, Dogma (film), existentialism, commodity fetishism, God, the Gothic, guilt, the holy, idols and idolatry, Jesus Christ, Immanuel Kant, The Life of God (as Told by Himself), Friedrich Nietzsche, divine providence, Puritans and puritanism, religious symbols, sin, Six Feet Under (HBO series), Paul Tillich, tattoos, body piercings and scarification, simularum, etc." (Publisher description)
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Rund 250 Einträge zu allen Bereichen der Medientheorie und Medienwissenschaft, beispielsweise zu Medienästhetik, Medienökonomie, Medienpolitik, Medienpsychologie, Medientechnologie, Internet, Elektronischem Publizieren und Intermedialität.
"El consumo de televisión se ha convertido en una actividad cotidiana para millones de personas. Pero, ¿qué sabemos acerca del telespectador? ¿Cómo se le ha investigado? ¿Qué adjetivos se le han asignado? ¿Qué finalidades ha tenido su estudio? Éstas son las preguntas que intenta responder
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este libro. En él, se recogen las diferentes corrientes que han definido el estudio de la audiencia de televisión a lo largo del siglo XX tanto desde la perspectiva más académica (efectos, usos y gratificaciones, y estudios culturales) como desde la comercial (estudios de medición). Ahora bien, es la necesidad de encontrar nociones y herramientas para abordar el presente lo que guía este recorrido por el pasado. De este modo, plantea cuestiones como la vigencia del concepto de masa, a pesar de la cada vez más extendida idea de una audiencia activa, o la necesidad de ir más allá en el ámbito de los estudios culturales, frente a las numerosas -y a veces hasta encarnizadas- críticas que éstos están recibiendo. Aceptada la idea de que una manera de investigar es también una manera de observar el mundo, que propicia unas explicaciones y excluye otras, en esta obra también se reflexiona acerca del papel del investigador." (Descripción de la casa editorial)
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"[This book] puts basic skills of cultural analysis into the hands of ordinary persons, particularly those who gather with others guided by a religious tradition to worship God. These skills include: a rehtinking of the word culture itself; finding the usually anonymous names and faces behind any el
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ectronic communication; understanding how culture is produced; skill in decoding the iconic images we see and the metaphoric images by which we see; the ability to evaluate what we see and hear; new forms of personal and communal agency." (Back cover)
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"International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research
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an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war." (Publisher description)
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