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Countries / Regions
Authors & Publishers
Media focus
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Methods applied
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¿Cómo hacer un diagnóstico de comunicación social? Pistas para desarrollar estrategias exitosas
Key Guides
Lima: Oxfam (2014), 61 pp.
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
...
Radio in Context
Key Guides
Basingstoke: Palgrave Macmillan (2014), xv, 272 pp.
"Readers of this fully updated new edition will continue to benefit from this core text, as it reflects important technological, regulatory and institutional changes since its initial publication in 2004 and expands on key areas such as digital radio, broadcasting over the internet, and the interpla
...
The Healthy Community Radio Station
Key Guides
"This publication is a diagnostic tool for a "health check" or assessment of the sustainability of community radio stations. The check includes five areas: mission and governance of a community radio station; management and staffing; infrastructure and finances; programming; and community involvemen
...
"The goal of this document is to improve the effectiveness of DFID programmes and the measurement of their impacts by providing DFID Advisers with the practical skills to develop high quality theories of change, to understand the role they play in programme design and assessment. It is intended for
...
The Handbook of Journal Publishing
Key Guides
Cambridge; New York: Cambridge University Press (2013), xii, 467 pp.
"The Handbook of Journal Publishing is a comprehensive reference work written by experienced professionals, covering all aspects of journal publishing, both online and in print. Journals are crucial to scholarly communication, but changes in recent years in the way journals are produced, financed, a
...
Manual for Radio Journalists
Key Guides
Bonn: Deutsche Welle DW Akademie (2013), 87 pp.
Telling Stories That Matter: A Toolkit
Key Guides
Partners for Democratic Change (2013), 39 pp.
"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and
...
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Edutainment: Using Stories and Media for Social Action and Behaviour Change
Key Guides
Johannesburg: Soul City Institute (2013), 141 pp.
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
...
Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guides
resourcemedia (2013), 20 pp.
"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take
...
Web Radio: A Manual for Streaming Audio on the Web
Key Guides
New Delhi: Commonwealth Educational Media Centre for Asia (CEMCA) (2013), x, 60 pp.
"This is a basic manual for audio streaming and establishing a web radio station. Web radio is an increasingly popular, low-cost option for community radio. The manual outlines how web radio works, explaining the components involved and the roles they play, and giving details about the requirements
...
Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies
Key Guides
Paris: UNESCO (2013), 158 pp.
"The UNESCO Global Media and Information Literacy (MIL) Assessment Framework is a practical tool developed by UNESCO to assist its Member States in monitoring the extent to which investments in an enabling environment are required to support the development of and competencies in Media and Informati
...
Communication Toolbox: Practical Guidance for Program Managers to Improve Communication with Participants and Community Members. For Emergency Programs and Development Programs
Key Guides
Baltimore, Md.: Catholic Relief Services (CRS) (2013), 58 pp.
"The Communication Toolbox offers practical guidance for program managers who want to communicate more effectively with program participants and community members. The tools are designed for emergency programs and development programs. The toolbox focuses on communicating about programs as a way to
...
Speak Safe: Media Workers’ Toolkit for Safer Online and Mobile Practices
Key Guides
Washington, DC; Arcata, Calif.: Internews (2012), 56 pp.
"Speak safe" introduces reporters, journalists and bloggers to simple yet effective practices for maintaining control of important information and communications. Thirteen short chapters, of two to four pages each, provide basic knowledge about issues such as safe emailing, surfing, Wi-Fi, data dele
...
Freedom of Expression, Media and Digital Communications: A Practical Guide
Key Guides
EPRD Policy & Development; European Commission (2012), 39 pp.
"The European Commission has begun to integrate a political economy (PE) approach throughout the project cycle. This guide tailors the political economy approach to the media development sector specifically. Using a political economy media matrix (PEMM) as its basis, it explains how to integrate the
...
Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
...
The Data Journalism Handbook: How Journalists Can Use Data to Improve the News
Key Guides
Sebastopol, Calif. et al.: O'Reilly (2012), xvii, 220 pp.
"This book is a valuable collection of tips and techniques, covering both data as a source of journalism and as a tool with which the story is told. It starts with a general introduction on the main characteristics of data journalism, gives an insight into its practical relevance in the newsroom, an
...
Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
...
Empowerment Radio: Voices Building a Community
Key Guides
Gudhjem: Empowerhouse (2012), 234 pp.
"This publication puts deep-rooted community ownership at the heart of sustainability and real impact of community radios. Jallov focuses on core processes to reach the most adequate realization of a station according to the specific needs and context of the community. Based on her rich hands-on-exp
...
