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520
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"The World Intellectual Property Organization (WIPO) is pleased to present this introductory guide for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The book offers practical information to help publishers both to exploit int ... more

Radio-Strategie

Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum ... more
"This is an excellent resource for all those keen to acquire editorial skills. It is part of a series of distance learning tools currently being developed by the World Bank’s API in collaboration with the African Publishers Network and partner universities. Each self-learning programme will consis ... more
"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée ... more
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an ... more
"This report [...] recommends that interveners take the following series of steps as they generate a strategy for media development in post-conflict zones. Predeployment Phase: Mapping and Strategizing: map out the existing media landscape; identify the postwar condition of the media infrastructure ... more
"According to the foreword, 'this manual is designed to accompany you in the demystification of each piece of equipment usually found in community radio stations'. This is exactly what the guide does. The first section provides an overview of all relevant technical questions to non-technicians, incl ... more
"The use of comics as a campaigning tool for grassroots organisations is a relatively new phenomenon and has been tested so far only in India, some other South Asian countries and in a few countries in Africa. This manual on the creation of comics as a medium for communication of development ideas s ... more
"By documenting ideas, methods and approaches for media trainers, we can start a debate about how we make sure that we make better use of the training opportunities available. The authors draw on their own extensive experience and, at the very least, provide a wealth of ideas for trainers to bring l ... more
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w ... more
"Recognising that PV projects have their pitfalls, the authors call on facilitators of PV to require knowledge and experience of personal and group development processes and to be sensible to the challenges and issues facing vulnerable and marginalized people. Lack of transparency and follow-up, and ... more
"This guidebook examines the interrelationship of media and conflicts and was conducted for broadcasters, especially presenters, who work in regions where there are violent conflicts. It aims to give examples and tools for talkshows which contribute to peace, and is structured in three greater parts ... more
"This Guide complements the Practical Guidance Note on Right to Information, which provided guidance on approaches for designing and implementing programmes in this area. It builds on this knowledge, and focuses on the monitoring and evaluation of those programmes, paying particular attention to the ... more
"This guidebook is designed to help young people and those who work with them design and produce entertaining radio programmes which help construct a peaceful future. The basis of this guide was developed in September 2005 at a workshop in Ghana bringing together presenters and producers from 12 sub ... more

How to Build a Radio Station

Bromley: Lulu (2006), 194 pp.
"This book is a real novelty: it is not – like many other publications – about radio production or radio management, but about the requirements for building of a radio station. The author has been involved in establishing many radio stations, both big and small ones, for 16 years, and he summari ... more