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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Narrative Spices: An Innovational Guide for Flavourful Human Rights
Key Guides
Bogotá; Washington, DC: JustLabs; Fund for Global Human Rights (2022), 66 pp.
"This document is a different kind of guide. Meaning, it's less of a guide and more of an invitation. An invitational guide, if you will. For us, narrative research has become one door into a bigger, older, interrelated question about how we inspire one another to change. This document tries to conn
...
Elections in Digital Times: A Guide for Electoral Practitioners
Key Guides
Paris: UNESCO (2022), 146 pp.
"This handbook offers a comprehensive overview of international and regional standards and commitments related to the rights to freedom of expression, access to information, political participation, and privacy in the area of the internet, social media and Artificial Intelligence in elections. It al
...
"Many mediators and peacebuilders are interested in using information about actors and narratives on social media to inform programming. Our starting assumption is that users of this toolkit do not have the resources to either hire a specialist social media analysis firm or to pay for commercial soc
...
Online Campaigns from A to Z
Key Guides
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ
...
Response: A Behavioural Insights Checklist for Designing Effective Communications. Practitioners’ Playbook
Key Guides
[authors] (2022), 21 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
...
Guide to Starting & Growing a Street Paper
Key Guides
International Network of Street Papers (INSP) (2022), 39 pp.
"This guide is based on the methods and practices of individuals and groups that work with street papers around the world. The guide aims to reflect the many experiences of existing street papers in a way that can be adapted to any community or country. It offers a variety of best practices and exam
...
Digital Citizenship Education Handbook: Being online, Well-being online, Rights online
Key Guides
Strasbourg: Council of Europe (2022), 135 pp.
"The Digital citizenship education handbook is intended for teachers and parents, education decision makers and platform providers alike. It describes in depth the multiple dimensions that make up each of 10 digital citizenship domains, and includes a fact sheet on each domain providing ideas, good
...
Media and the Coverage of Terrorism: Manual for Trainers and Journalism Educators
Key Guides
Paris: UNESCO (2022), 105 pp.
"According to the 2020 UNESCO Director-General Report on the Safety of Journalists and the Danger of Impunity, a total of 24 of the 156 journalists and media workers killed during 2018-2019, lost their lives to attacks by groups engaged in violent extremism as well as terrorism. Journalism educators
...
Lust auf lokal - das Handbuch für Community-Journalismus: Im Dialog gründen, recherchieren, wachsen
Key Guides
Essen: Correctiv (2022), 208 pp.
"Dem Lokaljournalismus geht es nicht gut. Verlage kämpfen seit Jahren mit Anzeigenverlusten, die Arbeitsbelastung nimmt kontinuierlich zu, immer mehr Redaktionen werden dichtgemacht. Dabei ist gerade Lokaljournalismus wichtig für unsere Demokratie. Community-Journalismus kann ein Weg raus aus dies
...
Filmmakers and Financing: Business Plans for Independents
Key Guides
New York: Routledge, 9th ed. (2022), xiii, 293 pp.
"This updated ninth edition of Louise Levison’s ultimate filmmaker’s guide provides easy-to-follow steps for writing an investor-winning business plan for independent films. This new edition includes information on current distribution models and the evolving digital streaming service landscape.
...
A Tactical Guide to Science Journalism: Lessons from the Front Lines
Key Guides
New York: Oxford University Press (2022), xiii, 345 pp.
"A Tactical Guide to Science Journalism is a compendium of advice, insights, and lessons about how to do excellent and thoughtful science journalism from some of the best science journalists working today. With chapters from more than 40 leading practitioners from around the world, representing publ
...
How-To Note: Addressing the Principles for Digital Development in Project and Activity Design
Key Guides
USAID (2022), 20 pp.
"The How-to Note is a brief, user-friendly guide that helps program design teams understand and prioritize the Digital Principles most relevant to their work. Through a series of leading questions and worksheets, this digital activity design checklist provides actionable guidance for each Digital Pr
...
Good Practice Principles for Public Communication Responses to Mis- and Disinformation
Key Guides
Paris: OECD (2022), 43 pp.
"1. Institutionalisation: Governments should consolidate interventions into coherent approaches guided by official communication and data policies, standards and guidelines [...] 2. Public interest driven: Public communication should strive to be independent from politicization in implementing inter
...
"Mobile Journalism is more than simply writing texts or producing a story on social media. From data journalism to investigative techniques for social networks as well as different formats of storytelling – mobile journalism is versatile and ever changing. This manual will encourage and empower jo
...
Impact Evaluation in International Development: Theory, Methods and Practice
Key Guides
Washington, DC: World Bank (2022), xix, 401 pp.
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th
...
Guía para la producción de diálogos públicos
Key Guides
"Los diálogos públicos ponen en práctica el periodismo de intermediación, generando espacios de encuentro, presenciales o virtuales, en medios radiofónicos y plataformas multimedia, para que los y las protagonistas o actores sociales de una determinada situación de conflicto, dialoguen y busqu
...
Craftbook: Markenkommunikation und Produktentwicklung für kirchliche Pionier*innen
Key Guides
Freiburg: Herder (2022), 216 pp.
"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
...
Advocacy: A Toolkit for Small NGOs
Key Guides
INTRAC (2022), 38 pp.
"The pathway to securing change through advocacy may not be very clear - mainly because you don’t have control over those you are seeking to influence or the political processes through which they operate. So it’s good to develop a strategy that can act as a kind of `road map’. The development
...
