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"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe ... more
"Esta guía ha sido diseñada para periodistas hispanoparlantes que ya tienen un poco de experiencia en el área del periodismo digital. La meta es darle a estos periodistas un vistazo a la industria del periodismo hispano en los Estados Unidos y las habilidades técnicas y periodísticas que se nec ... more
"The guide has been formatted to be useful to people at all levels of familiarity with media evaluation. The next section begins by presenting a core framework: four “building blocks” that distill a diverse set of evaluation frameworks into a straightforward process you can use to plan a new mea ... more

Documentary Filmmakers Handbook

Jefferson, NC: McFarland (2012), ix, 196 pp.
"A complete guide to all phases of documentary production, this is an essential handbook for student filmmakers and professional documentarians alike. Written in concise language and easy reference, the text provides a progression of real-world learning skills, including organization and design. Als ... more
"Based on Michael Quinn Patton's Utilization Focused Evaluation, this briefer and more condensed 'essentials' book provides both an overall framework and concrete advice for how to conduct useful evaluations that actually get used. This book integrates both theory and practice and is not only based ... more
"This guide is designed to document the process and good practice in developing training material, piloting and testing it. The guide is aimed to help you (the course organiser) to plan and conduct the course. The guide includes information on the main steps and stages in sequence of designing a tra ... more
"Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers-even those with no previous design training-with creating effective visual ... more
"This book is a valuable collection of tips and techniques, covering both data as a source of journalism and as a tool with which the story is told. It starts with a general introduction on the main characteristics of data journalism, gives an insight into its practical relevance in the newsroom, an ... more
"The present paper explores approaches for assessing efficiency. Efficiency is a powerful concept for decision making and ex post assessments of development interventions but, nevertheless, often treated rather superficially in project appraisal, project completion and evaluation reports. Assessing ... more
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund ... more
"A Guide to Assessing Needs offers a much broader perspective than many texts on project management or evaluation. It presents needs assessment within a results framework that applies to international development projects equally as well as to a variety of other contexts. An exceptionally wide range ... more

Publishing E-Books for Dummies

Hoboken, New Jers.: Wiley (2012), 296 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon ... more

The Message Matrix: A Participatory Programme Design Tool

In: Learning with Community Media: Stories from the Commonwealth and Latin America
Vancouver: Commonwealth of Learning (COL) (2012), pp. 99-111
"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r ... more
"This second module focuses on two main aspects of managing community radio stations. First, it examines the governing bodies of a station and gives succinct descriptions of each body’s function and structure as it relates to the governance of the radio. The second section of this module serves as ... more