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"Das Buch vermittelt als Leitfaden auf unkomplizierte Weise einen umfassenden Überblick darüber, was Pressearbeit ist und kann. Wie komme ich mit den „richtigen Storys" in die Medien? Kann ich auch verhindern, ungewollt präsent zu sein? Wie funktionieren Medien überhaupt? Von der Marke ICH bis ... more

Lighting for Digital Video and Television

Burlington, MA; Oxford: Focal Press; Elsevier, 3rd ed. (2010), ix, 261 pp.
"Enhance the visual quality of your motion pictures and digital videos with a solid understanding of lighting fundamentals. This complete course in digital video lighting begins with how the human eye and the camera process light and color, progresses through the basics of equipment and setups, and ... more
"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio ... more
"This publication focuses on participatory communication and seeks to provide guidance to IFAD staff on developing a participatory communication strategy to strengthen the impact of participatory mapping initiatives. The publication is a follow-up to The IFAD adaptive approach to participatory mappi ... more
"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali ... more
"This handbook is to help journalists working in war zones. There is no magic way to avoid a rocket attack or an ambush, but the tips here are based on common sense (which is too often ignored) and should help many journalists solve a lot of problems. We present basic press freedom documents, declar ... more
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f ... more
"The Standards aim to improve quality and ultimately to strengthen the contribution of evaluation to improving development outcomes. Specifically, the Standards are intended to: improve the quality of development evaluation processes and products, facilitate the comparison of evaluations across coun ... more
"Ce guide est destiné à des facilitateurs, qui enseignent la communication stratégique à des professionnels des médias et à des représentants de gouvernements pour atteindre des objectifs de développement. Il a pour but d’améliorer les compétences des professionnels des médias et des d ... more

Gewaltfreie Kommunikation

Freiburg i. Br.: Haufe (2010), 127 pp.
"These Guidelines are intended to provide practical advice to media on how to promote positive, inclusive images of women and men with disabilities and stimulate a climate of non-discrimination and equal opportunity for disabled persons at all levels of the economy and society. They are intended for ... more
"A lo largo de esta guía vamos a profundizar en el estudio de un derecho fundamental como es la igualdad, su disfrute por parte de la comunidad gitana y la responsabilidad que los medios de comunicación tienen al respecto. Concretamente daremos respuestas a las siguientes preguntas: ¿la comunidad ... more
"El cómic consta de 36 páginas ilustradas y tiene por objeto explicar conceptos complejos relacionados con la libertad de expresión en un lenguaje accesible y fácil de entender. Disponible en formato impreso y en línea, el libro está dirigido a jóvenes y adolescentes y se distribuye en escuel ... more
"Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. Different solutions can be produced for any given brief and these can differ widely in levels of creativity, practicality and budget. This book aims to present an overview ... more
"Diese Handreichung richtet sich an alle, die Erfahrungen und Wissen sichern, aber auch an diejenigen, die vom Wissen anderer profitieren wollen. Nutzen Sie diese Handreichung, um Ihren Nachfolger einzuarbeiten, systematisch von Ihren Fachkollegen zu lernen und die Erfahrungen Ihres Vorhabens für d ... more