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Language
Document type
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214
129
128
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guides
Shelburne, Vt.: Population Media Center (PMC); United Nations Population Fund (UNFPA) (2005), 75 pp.
"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
...
Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guides
Washington, DC: USAID, Change Project (2005), 157 pp.
"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
...
Técnicas de investigación: Métodos desarrollados en diarios y revistas de América Latina
Nuevo Periodismo (2004), 287 pp.
"En los últimos años, la investigación periodística creció en América Latina haciendo grandes aportes a las instituciones democráticas y revelando graves casos de corrupción. Este manual de la Fundación Nuevo Periodismo Iberoamericano ofrece las herramientas fundamentales para la investigac
...
Communicating Health: An Action Guide to Health Education and Health Promotion
Oxford: Macmillan, 2nd ed. (2004), xii, 228 pp.
"This updated and expanded book provides practical information for those planning programmes to improve community health. It presents a state-of-the-art review of current practice in developing countries as well as approaches from industrialised countries. The overall structure of the book follows t
...
Grundlagen und Maßstäbe der Filmbewertung
Wiesbaden: Filmbewertungsstelle (FBW) (2004), 56 pp.
Conflict Sensitive Journalism
Vancouver; Copenhagen: Institute for Media, Policy and Civil Society (IMPACS); International Media Support (IMS) (2004), 22 pp.
Configuration of Radio Stations and Media Centres: A Practical Guide to Procurement of Technical Equipment for Community Media Initiatives
Paris: UNESCO (2004), 55 pp.
"An easy-to-read introduction for non-technical people. It contains concrete suggestions for the necessary equipment according to the planned range of the radio station. The cost of technical equipment for the "Micro Radio Station" (15 watts, up to 5 km range) is only US-$ 1,100 (as of 2004). For th
...
Relaciones públicas para ONG
Lima: Konrad-Adenauer-Stiftung (KAS) (2004), 216 pp.
Child Protection: A Handbook for Parliamentarians
Geneva; New York: Inter-Parliamentary Union; Office of the Permanent Observer of the IPU to the UN; UNICEF (2004), 162 pp.
"The fulfilment of children’s rights, including those to protection, depends on a global movement in which everybody not only understands and respects their duties to children, but also acts upon them. Parliaments and their members can and should be among the foremost champions of child protection
...
Manual de descentralisación para periodistas
Lima: Calandria (2004), 84 pp.
Inform, Inspire, Encourage: A Guide to Producing Effective HIV/AIDS Materials
Action Aid International (2004), 15 pp.
"This synthesis presents learning, based on experience in Africa, around the production, distribution and use of HIV/AIDS information and communication materials. It explores what different users want, need and find useful (or less useful) from these materials. The purpose is to guide and inform peo
...
"This paper provides an overview of the role radio broadcasting can play in promoting better health for poor people. It has been conceptualised within the context of global efforts to reduce the burden of disease and ill health on poor people and advocates a people-centred and rights-based approach
...
A Guide to Community Multimedia Centres: How to Get Started and Keep Going
Paris: UNESCO (2004), 141 pp.
"There are growing numbers of grass-root communication and information service providers in the developing countries today. They are operating community radio stations, multipurpose telecentres, information centres, community learning centres and – in a few cases – community multimedia centres (
...
Reporting for Change: A Handbook for Local Journalists in Crisis Areas
London: Institute for War & Peace Reporting (IWPR) (2004), 270 pp.
"This handbook [...] is a practical, hands-on manual designed to help local journalists in societies undergoing major crisis and change. It outlines the core internationally recognised standards of journalism and provides essential guidance on many of the basic techniques of reporting. The handbook
...
Evaluating Health-Promoting Radio Programs: A Toolbox for HAFY Radio Stations in Kyrgyzstan
Bishkek: UNICEF; Health Communication Resources (HCR) (2004), 96 pp.
"Community radio stations can monitor and evaluate their health and social development programming despite being small, with limited funds. That's the message of an evaluation and monitoring Toolbox created especially for a UNICEF-supported youth radio project in Kyrgyzstan. The 'Healthy Airwaves fo
...
Participatory Rural Communication Appraisal: Starting with the People. A Handbook
Rome: FAO, 2nd ed. (2004), 160 pp.
