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Countries / Regions
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 Google Scholar  (58)
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Participative Marketing for Local Radio
Key Guides

Dennis List
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
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Manual urgente para radialistas apaxionados

José Ignacio López Vigil
São Paulo: Paulinas (2003), 518 pp.
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The New P-Process: Steps in Strategic Communication

Kim S. Martin
Baltimore: Health Communication Partnership (2003), 12 pp.
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Internet-Guide Gemeindearbeit: Gemeinde geht online - mit den wichtigsten Adressen für die Arbeitsfelder der Gemeindearbeit

Marcus Bernhardt, Markus Eisele (eds.)
Gütersloh: Gütersloher Verlagshaus (2003), 104 pp.
Umfasst die wichtigsten Internet-Adressen für alle zentralen Felder der Gemeindearbeit, Anleitungen zum Aufbau einer eigenen Gemeinde-Homepage (Konzepte, Design, Aufbau) und zusätzlich praxisunterstützende Planungsvorlagen.
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A Handbook for Telecenter Staffs

Royal D. Colle, Raul Roman
Cornell University, Communication Department; ITU; FAO (2003), 245 pp.
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SIDA et theatre: Comment utiliser le théâtre dans le cadre de la résponse au VIH/SIDA? Manuel pour les groupes de théâtre

Dakar: Bureau Régional de l'UNESCO (BREDA); ONUSIDAUNAIDS (2003), 53 pp.
"Le manuel que vous avez entre les mains fournit dans sa première partie des informations générales sur le VIH/SIDA. Il rend compte de l’ampleur de la pandémie du VIH/SIDA dans le monde et en Afrique subsaharienne, établit ses causes, inventorie les facteurs favorisant la transmission du VIH ... more
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Reporting HIV/AIDS: A Guide for Kenyan Journalists

Kihu Irimu, Ute Schwartz (eds.)
Nairobi: Friedrich-Ebert-Stiftung (FES); Coalition of Media Health Professionals (2003), v, 27 pp.
"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the ... more
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Gender, HIV / AIDS and Rights: Training Manual for the Media

Rome: Inter Press Service (IPS) (2003), 79 pp.
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Book Marketing, Sales and Distribution

Janet A. Nyeko
Harare: African Publishing Institute (API) (2003), 44 pp.
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B ... more
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Duden Satz und Korrektur: Texte bearbeiten, verarbeiten und gestalten

Brigitte Witzer (ed.)
Mannheim: Bibliographisches Institut; F. A. Brockhaus (2003), 440 pp.
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20 Master Plots (and How to Build Them)

Ronald B. Tobias
Cincinnati: Writer's Digest (2003), 236 pp.
"The best stories linger in the hearts and minds of readers for decades. These tales gain their power through plots that connect with the audience on both an emotional and intellectual level. Inside Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how ... more
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Conflict and Election Reporting: Issues, Guidelines

Lanre Arogundade (ed.)
Lagos; Brussels: International Press Centre (IPC); International Federation of Journalists (IFJ) (2003), 42 pp.
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Gestión integral de la radio comunitaria
Key Guides

Ernesto Lamas
Quito: Friedrich-Ebert-Stiftung (FES), Centro de Competencia en Comunicación para América Latina (2003), 80 pp.
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Communication and Natural Resource Management: Experience - Theory
Deep Insights

Rome: FAO (2003), ix, 98 pp.
"This book has been written as a tool for people involved or interested in communication and natural resource management who seek a better understanding of how different theories and strategic change principles relate to actual practise. It is not, however, a book of theory nor is it an argument for ... more
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HIV/AIDS: A Resource for Journalists

Houghton: Soul City (2003), 52 pp.
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Tragedies and Journalists: A Guide for More Effective Coverage

Joe Hight, Frank Smyth
Dart Center for Journalism & Trauma (2003), 16 pp.
"Journalists face unusual challenges when covering violent or mass tragedies. They face the possibility of being a first responder to a violent event. They interact with victims dealing with extraordinary grief. Journalists who cover any “blood-and-guts” beat often build a needed and appropriate ... more
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Jornal impresso da forma ao discurso: Laboratório

Serviço à Pastoral da Comunicação (SEPAC)
São Paulo: Paulinas (2003), 88 pp.
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Development Through Radio: A Guide to Setting Up Radio Listening Clubs

Monde Sifuniso, Chris H. Chirwa (eds.)
Mercy Khozi (comp.)
Lusaka: Panos Southern Africa (2003), vi, 69 pp.
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Guia de direitos humanos: Fontes para jornalistas

Alex Criado (coord.)
São Paulo: Cortez Editora (2003), 367 pp.
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Comunicación popular: ¿es o se hace?

Buenos Aires: Centro Nueva Tierra (2003), 66 pp.