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"The best stories linger in the hearts and minds of readers for decades. These tales gain their power through plots that connect with the audience on both an emotional and intellectual level. Inside Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how ... more
"The critical issue is to raise awareness among journalists. There needs to be an awareness of child rights generally but as journalists we must also understand the consequences of our reporting. The way media portray children impacts not only on society’s attitude to children; it also influences ... more
"Aimed at reporters in conflict zones and hostile areas, this report provides an overview of security issues and includes information on training courses, protective equipment, and insurance policies. It also offer useful tips on assessing, minimizing and managing risk. This guide should be read not ... more
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... more
"This book provides a detailed introduction to the process of developing monitoring and evaluation systems which will provide a foundation on which to develop personal and organisational learning. It is based on INTRAC’s research, consultancy and training work and is rooted in real experiences. Th ... more
"Hotlines offer an effective way to provide callers with accurate information, counseling, and referrals to appropriate community-based services or resources. The anonymity of a hotline is a key asset, especially in working with adolescents, because it allows the caller to ask questions that may be ... more
"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla ... more
"The success of any venture, whatever its size, depends on proper financial control. This book offers a step-by-step guide to basic accounting and financial management techniques. It is written in plain language for people who have no previous experience of accounting and book-keeping. Using simple ... more