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"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p ... more
"Evaluations of the Internet and Development have tended to focus on the extent to which a websites content, or message, has affected development activities. This research examines the usage of the medium itself, by conducting an applied evaluative study of eight urban-focused websites disseminating ... more
"Este libro nació con el deseo de formar chicos y chicas para una relación serena, constructiva y equilibrada con los medios de comunicación (Media Education), convencidos de que sólo en este tipo de vínculo se enriquece la construcción de la persona. Por eso queremos ofrecerles un material do ... more
"Der Autor arbeitete als Lektor und Dramaturg. Er hat eine Professur an der Filmakademie Baden-Württemberg im Fachbereich Drehbuch inne. "In diesen Leitfaden fließen nicht nur Schneiders eigene Erfahrungen aus seiner zehnjährigen Lehrtätigkeit ein, sondern auch die Essenz der wichtigsten und for ... more
"Originally available only to Associated Press members, this is the definitive guide to writing and delivering the news on radio, television, and other broadcast media. While the focus throughout is on the art of finding, researching, writing, editing, producing, and delivering authoritative, accura ... more
"This manual is intended as an introduction to the theory and concepts of Outcome Mapping and as a guide to conducting an Outcome Mapping workshop. Although Outcome Mapping may be appropriate in various contexts, it has primarily been tested by development research organizations and programs working ... more
"Hints and tips from an experienced author on how to write for the radio and how to get a play, feature or short story successfully produced. This revised and updated edition includes new material covering the future of radio, the future of audio drama on the internet, and digital radio stations." ( ... more
"This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundi ... more
"Este manual es una guía de capacitación para familiarizar a gerentes de programas con conceptos y técnicas claves de incidencia política. Presenta muchas situaciones en las que CARE sería el principal propulsor de un cambio de políticas. Sin embargo, uno de los principales papeles que CARE pu ... more
"This guide considers the role of media in conflict and crisis areas, examines media projects established to provide information to affected populations in conflict situations, either during crisis or in the post-conflict period. Its four main sections discuss: Designing programmes for populations i ... more