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"The book describes the objectives of sustainable people-centred development and the processes required to achieve it. It focuses on the five factors which according to the author determine effectiveness: suitable organizational design; competent leadership and human resources; appropriate external ... more
"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether ... more
"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas t ... more
"While many other publication address the problems of developing local private publishing from a commercial and professional point of view, this guide is specifically designed for the purpose of creating a sustainable and affordable system for the provision of good quality learning materials for sch ... more
"A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact imp ... more
"Der Praktische Journalismus vermittelt die wichtigsten Grundlagen für die journalistische Arbeit in den klassischen Medien Zeitung, Radio und Fernsehen. Praxiserfahrene Journalisten beschreiben die journalistischen Tätigkeiten, Darstellungsformen und Gestaltungstechniken und geben wertvolle Tipps ... more

Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning ... more