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Countries
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Journals
Output Type
"Este guía es una buena introducción a los diferentes áreas de trabajo de una editorial. Los nueve capítulos cubren: el editor; las áreas editoriales; estimación de costos; el contrato de derechos; las partes de un libro; el corrector de estilo; el diagramador; el proceso industrial; nuevas te ... more

Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
"Vorhaben der Technischen Zusammenarbeit im Umweltbereich durch Kommunikation zu verbessern, ist einer der Arbeitsbereiche des überregionalen Pilotvorhabens "Institutionenentwicklung im Umweltbereich (PVI)". PVI hat zur Aufgabe, innovative prozeß- und beteiligungsorientierte Ansätze - wie die Umw ... more
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning ... more
"A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact imp ... more

Imprint: Bookselling

Elgin, Illin.: David C. Cook Foundation (1995), 39 pp.
"This guide is intended to help people to understand the underlying principles of evaluation, in order to be clearer about its uses and limitations. It will deal with questions such as what evaluation actually is and why it is useful; when it is inappropriate; how to develop programmes and projects ... more
"Gives practical guidelines to enable non-artists to make their own visual aids such as discussion starters, picture cards, flannelborads and community maps. Includes sections on common pictorial conventions; how to draw and use colour, how to copy and adapt pictures, how to make and use a range of ... more