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Journals
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37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
...
Using Social Media in Community-Based Protection: A Guide
UNHCR (2021), 240 pp.
"This Guide aims to support UNHCR country offices in the use of Social Media to protect People of Concern (PoCs) and ensure they enjoy their rights. We will show how UNHCR staff and partners can develop a Community-Based Protection (CBP) strategy, using Social Media in a way that respects UNHCR’s
...
Elaboración de productos accesibles en el entorno digital: Guía práctica
Asociación por los Derechos Civiles (ADC) (2021), 46 pp.
"[...] la presente Guía Práctica aspira a condensar soluciones posibles y recomendaciones relativas a la multiplicidad de variantes que hay que tener en cuenta al momento de construir productos de difusión que consideren las distintas necesidades de accesibilidad para incluir a todas las personas
...
Manual para radialistas impacientes: Apuntes sobre producción radial comunitaria desde Vilardevoz
Montevideo: Radio Vilardevoz (2021), 42 pp.
"Hacer comunicación participativa en Radio Vilardevoz es aprender a tomar la palabra, una palabra que ha sido encerrada y empastillada por ser considerada “delirante” o “falta de valor”. Aquí aprendemos que nuestra palabra vale y hacer radio nos permite buscar la forma de hacer llegar nues
...
Handbook for Constructive Journalism
Key Guides
Arhus; Copenhagen: Constructive Institute (CI); International Media Support (IMS) (2021), 23 pp.
"The theory and practice of constructive journalism is based on the following three-pillar model developed by the CI, which is seen to ensure journalism's contribution to democracy: focus on solutions: do not only expose the problems, but also look for possible solutions; cover nuances: strive for t
...
Digital Storytelling Guidebook
Key Guides
Calgary: University of Calgary (2021), 20 pp.
"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo
...
Resist 2: Counter-Disinformation Toolkit
Key Guides
Government Communication Service (GCS) (2021), 59 pp.
"This refreshed version of the RESIST toolkit reflects the new realities of the threat that mis- and disinformation poses today. It explores new techniques and tactics, and how organisations can effectively identify, monitor and respond. The toolkit takes a systematic, evidence-based approach for he
...
"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
...
"The playbook approach consists of how to (1) identify ongoing information manipulation campaigns; (2) develop real-time and short-term responses; and (3) build long-term resilience to information manipulation. While we outline three distinct steps in this playbook, the process for combating informa
...
DPPD Handbook: A Step-By-Step Guide for Development Practitioners to Apply the Data Powered Positive Deviance Method
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2021), 138 pp.
"Positive Deviance (PD) is based on the observation that in every community or organization, there are a few individuals who achieve significantly better outcomes than their peers, despite having similar challenges and resources. These individuals are referred to as positive deviants, and adopting t
...
The Data Journalism Handbook: Towards a Critical Data Practice
Key Guides
Amsterdam: Amsterdam University Press (2021), 415 pp.
"The Data Journalism Handbook provides a rich and panoramic introduction to data journalism, combining both critical reflection and practical insight. It offers a diverse collection of perspectives on how data journalism is done around the world and the broader consequences of datafication in the ne
...
Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guides
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
...
Gender Digital Divide: Desk Review Report
Washington, DC: USAID (2021), viii, 87 pp.
"This desk review is the first phase of creating gender digital divide tools for USAID Gender Advisors. It provides an overview of the current status of the gender digital divide (with a particular focus on mobile phones and mobile Internet, although these are not the only aspects of the gender digi
...
"Esta guía reúne y explica las herramientas básicas para la gestión de las empresas periodísticas. En el ecosistema mediático, encontramos medios nativos digitales de diferente tamaño, antigüedad, y con equipos diversos. Una de las claves hacia la sostenibilidad de los medios es la gestión
...
