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"With many workplaces in semi or total lockdown in response to COVID-19, many journalists are adjusting to the new reality of working from home. This affects the way we report on our communities, the type of observations we can include in our stories and shifts our focus online. But how do we ensure ... more
"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp ... more
"ICT4D projects are known for having social, economic, and environmental impacts that are difficult to capture. Investments in digital infrastructure and innovation often have high up-front costs with largely medium-to-long-term benefits, not quick, short-term outcomes desired by policy makers. The ... more
"Why understanding these 30 concepts is key during and post COVID19? As millions of people around the world are quarantined or in physical isolation, with border closings and restrictions in travel, Information Technologies (IT) have become the main means of interaction and communication. Suddenly, ... more
"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von ... more
"Inspired by methods used in risk assessment, this paper suggests a structured professional judgment approach (SPJ) to facilitate the decision-making process in expert group settings tasked with the development of narrative-based countering violent extremism (CVE) products. The added value of this c ... more
"COVID-19 vaccine deployment faces an unprecedented degree of uncertainty and complexity, which is difficult to communicate, such as immune response, duration of immunity, repeated vaccination, transmission dynamics, microbiological and clinical characteristics and multiple vaccines. Priority groups ... more
"The effective management of the risk of disasters depends on communication and information sharing across all levels of government, within communities, and between public and private organizations. In particular, timely and effective information flow is important for early warning and alerting the ... more
"These guidelines are published under the Going Digital series where we explore and share our learning in using new digital technologies in evaluation and research. In this fifth instalment of Going Digital, another form of digital data is explored: web data. The paper discusses how web data, in par ... more
"The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If ... more

Influencer Marketing: Grundlagen, Strategie und Management

Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more
"En un escenario ideal, se contaría con tiempo para hacer planes, establecer una estrategia de comunicación y una guía de acción. Pero situaciones como estas, requieren aptitudes inmediatas para comunicarse con el público. La comunicación de riesgos es un componente integral de la gestión de ... more
"Disinformation tactics and the responses in place to try to mitigate them online are changing rapidly. Organisations witnessing or targeted by disinformation therefore require a baseline understanding of the threats posed by disinformation and how to spot them while conducting their work. This tool ... more