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Language
Document type
3959
214
129
128
48
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Ideally, a survey should gather data on every single person in the target population. For example, a survey about learning outcomes at a small school could track the test scores of every student. Collecting data on everyone in the target population is the best case scenario, since it ensures that e
...
Online-Marketing und E-Commerce für Buchverlage
Frankfurt am Main: Bramann (2017), 165 pp.
"Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise ergänz
...
Redaktionelle Strategien entwickeln: Analyse - Geschäftsmodelle - Konzeption
Konstanz: UVK (2017), 160 pp.
"Ein verschärfter Wettbewerb im Internet und kurze Innovationszyklen fordern den Journalismus heraus. Rinsdorf zeigt, wie man erfolgreich digitale redaktionelle Strategien entwickelt. Er führt durch den gesamten Prozess: von der Analyse über die Entwicklung strategischer Szenarien und das Design
...
Interviews
INTRAC (2017), 4 pp.
"Interviews are routinely carried out when projects and programmes are planned, monitored or evaluated. Interviews may be carried out face-to-face or through remote media. They may be carried out with individuals or groups. They may be unstructured, semi-structured or structured. And they may be inf
...
The Beginner’s Guide to Audience Profiling: Getting Started with Marketing That Works
GlobalWebIndex (2017), 35 pp.
"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi
...
Guide to Greener Electronics
Washington, DC: Greenpeace (2017), 21 pp.
Storytelling: Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement
Berlin; Heidelberg: Springer, 3rd ed. (2017), x, 142 pp.
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a
...
Internet literacy handbook: Supporting users in the online world
Strasbourg: Council of Europe (2017), 167 pp.
Comunicación, infancia y adolescencia, guía para periodistas: Suicidio
Buenos Aires: UNICEF; Red Argentina de Periodismo Científico (2017), 23 pp.
What Editors Do: The Art, Craft, and Business of Book Editing
Chicago: University of Chicago Press (2017), 310 pp.
"[This book] gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers–and
...
Music Activists: A Participatory Film Project. Facilitator's Guide
Cape Town; Livingstone: Steps; Vilole Images Productions (2017), 12 pp.
Video Ethnography in Practice: Planning, Shooting, and Editing for Social Analysis
Los Angeles: Sage (2017), xix, 139 pp.
"Video Ethnography in Practice is a brief guide for students in the social disciplines who are required to produce an ethnographic video, the most significant new methodological technique in 21st century social analysis. The authors, both accomplished videographers, cover the basic techniques of cre
...
So arbeiten Journalisten fair: Was Medienschaffende wissen müssen
Key Guides
Interlaken: Schweizer Presserat, 2nd ed. (2017), 196 pp.
Theory of Change
INTRAC (2017), 4 pp.
"A Theory of Change approach to planning and evaluation is increasingly being considered essential practice within social development. Theories of Change can be developed in many ways. Common elements include an articulation of how change happens in a particular context, clarification of an organisa
...
"Los periodistas que leamos esta guía, de principio a fin, encontraremos una ruta rápida para investigar procesos relacionados con la contratación pública y la identificación y construcción de redes de poder; a su vez, se encontrarán elementos para hacer consultas en bases de datos. Todo esto
...
Evaluation Flash Cards: Embedding Evaluative Thinking in Organizational Culture
Deep Insights
St. Paul, Minnesota: Otto Bremer Trust (2017), 28 pp.
"As part of our ongoing work to strengthen our support for communities, the trustees and staff of the Otto Bremer Trust engaged in a series of learning seminars on evaluation. In order to make the core concepts easily accessible and retrievable, we asked Michael Quinn Patton, who led the seminars, t
...
Types of Evaluation
INTRAC (2017), 4 pp.
"There are many different types of evaluation. Each type has its own set of processes and/or principles. Many factors influence decisions over what type of evaluation to use. Evaluations can be categorised according to their purpose, who conducts them, when they are carried out, the broad approach u
...
Participatory Evaluation
INTRAC (2017), 3 pp.
"A participatory evaluation actively involves key stakeholders, especially the intended beneficiaries of a project or programme, in the design and implementation of the evaluation. Participatory evaluations can be carried out for many reasons. The two most common are to empower beneficiaries to bett
...
