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Manual de la comunicación publicitaria

Pedro Pablo Gutiérrez, José Luis Martín, Tania Sueiro
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
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Verbraucherjournalismus

Barbara Brandstetter
Konstanz; München: UVK (2015), 254 pp.
"Journalismus, der Lebenshilfe gibt und Entscheidungen erleichtert, kommt bei Lesern und Zuschauern gut an. Verbrauchern werden heute mehr Entscheidungen abverlangt als früher. Wer im Alter seinen Lebensstandard halten will, muss privat vorsorgen. Neue Handys, Tablet-PCs, Fernseher oder Autos komme ... more
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Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability

Esther Keßler, Stefan Rabsch, Mirko Mandic
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic ... more
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Guia de boas práticas jornalísticas na cobertura da violência baseada no género

Maputo: IREX (2015), 32 pp.
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100 ejercicios de fotografía

Mario Pérez, Caro Musso, Alexa de Blois
Blog del Fotógrafo (2015), 116 pp.
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Writing and Producing for Television and Film
Key Guides

Esta de Fossard, John Riber
New Delhi et al.: Sage, 2nd ed. (2015), xiii 234 pp.
"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr ... more
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Guía de estilo: Empleo e inclusión social

European Anti-Poverty Network (EAPN) España (2014), 47 pp.
"Esta Guía de estilo para periodistas sobre empleo sigue la línea de los trabajos previos de EAPN España y EAPN Madrid de dotar a los periodistas de herramientas útiles para el desempeño de su labor profesional. A lo largo del presente texto se irán abordando diferentes conceptos como el de tr ... more
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Qualitätsmodelle im Hörfunk: Mehr als Quoten und Formate

Kirsten Annette Vogel, Ursula Wienken (eds.)
Baden-Baden: Nomos, 2., aktual. Aufl (2014), 148 pp.
"Das von uns unter anderem vorgestellte Qualitätsmodell QMB (Qualitätsmanagement in Bürgermedien) beinhaltet beispielsweise die Aufforderung zu definieren, welche Vision den Sender oder das Radio leitet. Wie stellt man sich in der Redaktion „gelungenes Radio“ vor? Eine spannende Frage, die vi ... more
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Speak Up! An Illustrated Guide to Public Speaking

Douglas M. Fraleigh, Joseph S. Tuman
Boston: BedfordSt. Martin's, 3rd ed. (2014), xxxvii, 648 pp.
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ESOMAR / WAPOR Guideline on Opinion Polls and Published Surveys

Amsterdam; London: ESOMAR; WAPOR (2014), 16 pp.
"ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this Guideline as part of the self-regulatory framework that applies to international research. It highlights the responsibilities of researchers t ... more
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Reporting on Gender-Based Violence in the Syria Crisis: A Journalists' Handbook

Nick Raistick, Margherita Maglietti
United Nations Population Fund (UNFPA) (2014), 40 pp.
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Mobile for Good: A How-To Fundraising Guide for Nonprofits

Heather Mansfield
New York et al.: McGraw-Hill (2014), ix, 246 pp.
"Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for: writing and implementing a fundraising and content strategy; launching a mobile-compatible website and email comunications; crowdfunding and ... more
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Public Relations: The Basics

Ron Smith
London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
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Interactive Radio for Development Projects: A Toolkit for Practitioners

FHI 360 (2014), 149 pp.
"The primary audience of this toolkit is anyone using or planning to use radio to enhance the impact of their development programs. It does not assume any level of prior knowledge of interactive radio from the reader. It will primarily appeal to practitioners who are planning to work through establi ... more
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Crisis and Emergency Risk Communication

Barbara Reynolds, Matthew Seeger
Atlanta: Centers for Disease Control and Prevention (CDC) (2014), xix, 424 pp.
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How to Produce a Policy Brief

Results for Development; ThinkTank Initiative; Comms Consult (2014), 3 pp.
"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s ... more
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Media Laws: Training Curriculum

London: Institute for War & Peace Reporting (IWPR) (2014), 70 pp.
"The aim of this handbook is to equip the reader with an understanding of Rwanda’s new media laws, both in terms of the rights and obligations introduced, as well as in terms of the regulatory and institutional structure they have established. The handbook is presented in seven modules, which comp ... more
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Monitoring von Wirkungen (movie): Ein Manual zur wirkungsorientierten Planung und Durchführung von Friedensprojekten

Dirk Sprenger
Berlin: Institut für Auslandsbeziehungen (ifa), Förderprogramm zivik – zivile Konfliktbearbeitung, 2nd, compl. revised ed. (2014), 18 pp.
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Comunicar el cambio climático en clave intercultural: Manual de capacitación

Rosa Elena Sudario Manrique
Lima: Servindi (2014), 51 pp.
"El manual describe las formas más conocidas del tratamiento de la comunicación intercultural; postula criterios básicos para su desarrollo y ofrece lineamientos generales para su aplicación. El manual inicia con la definición de conceptos fundamentales sobre interculturalidad y comunicación i ... more
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Using the Better Evaluation Rainbow Framework

Better Evaluation (2014), 2 pp.
"The BetterEvaluation Rainbow Framework prompts you to think about a series of key questions. It is important to consider all these issues, including reporting, at the beginning of an evaluation. The Framework can be used to plan an evaluation or to locate information about particular types of metho ... more