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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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The Entertaining Way to Behavioral Change: Fighting HIV with MTV

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco-Olvera

Washington, DC: World Bank Group (2019), 45 pp.

"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th ... more

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Civil Society and Media Whole-of-Intermediate Result (IR) Evaluation

Monrovia: USAID; Social Impact Inc. (2019), ix, 107 pp.

"This report presents findings and recommendations from the whole-of-Intermediate Result (IR) evaluation of activities generated from the USAID Civil Society and Media Project Appraisal Document (PAD) created in 2015. The evaluation included two current activities—Liberia Accountability and Voice ... more

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Who Debates, Who Wins? At-Scale Experimental Evidence on Debate Participation in a Liberian Election

Jeremy Bowles, Horacio Larreguy

[no publisher] (2018), 45, 24 pp.

"In this paper we assess the electoral consequences of candidate selection into the supply of widely-disseminated programmatic information in the setting of Liberia, where clientelism is pervasive and the media sector is weak. We partnered with USAID and the NGO Internews to study the impact of rand ... omized elements of a nationwide initiative to hold debates for all 73 House of Representatives seats ahead of the Liberian election of October 2017. Beyond lawmaking, House members in Liberia control access to development funds as well as play key roles in the allocation and implementation of public goods, and thus voters have incentives to care about the policy priorities of the candidates and vote accordingly. However, historically, votes have been bought as often as won (Bowles et al., 2017). In an effort to improve democratic accountability, Internews organized 129 standardized debates, with at least one in each electoral district, to solicit the policy promises of the participating candidates. In the debates, the 59% of candidates who participated were asked a series of questions by moderating journalists on particular issues of local policy relevance, most often relating to district schools, primary healthcare facilities, and infrastructural investments. Rather than large townhall-style debates, the emphasis was on soliciting concrete policy platforms and promises from the candidates that would then be rebroadcast by community radio stations. To shock the supply of policy promises, we randomly varied the intensity of invitation efforts to persuade candidates to participate in the debates. The decision to participate is risky, particularly in clientelistic settings where the returns to programmatic competition can be both limited and highly uncertain. Candidates who ‘win’ a debate may enjoy greater publicity and net electoral gains, but ex ante they risk performing poorly, revealing their policy priorities to be disconnected from their constituents and restricting their ability to target campaign promises to small groups of influential voters. These risks are especially pronounced for the leading candidates (incumbents and their challengers), who enjoy greater resources for campaigning, are adapted to the existing clientelistic equilibrium, and are more likely to be attacked by opponents to gain publicity." (Pages 2-3) more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA; Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

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Winning the War on State-Sponsored Propaganda: Gains in the Ability to Detect Disinformation a Year and a Half After Completing a Ukrainian News Media Literacy Program

Erin Murrock, Joy Amulya, Mehri Druckman, Tetiana Liubyva

IREX (2018), 47 pp.

"While Ukrainians consume a high volume of news content, barely one in four Ukrainians trust the media and only 23% cross-check news sources—the most basic form of media literacy [...] In this context, IREX designed and implemented Learn to Discern (L2D), a “demand-side” response to the proble ... more

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Preparing the Ground for Better Dialogue, Better Information, Better Action: Lessons on Communicating with Communities in Emergencies
Deep Insights

Chris Ford, Soraya Khajehpour

CDAC Network; World Vision International (2018), 31 pp.

"What we’ve learnt about communicating effectively with disaster affected communities: 1. To deliver actionable, life-saving information, emergency responders should strive to agree on common messages developed in partnership with communities and tackle the spread of rumours. 2. It is important to ... more

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Silence Begets Violence: A Mass Media Experiment to Prevent Violence Against Women in Rural Uganda?

Donald P. Green, Anna Wilke, Jasper Cooper

New York: Columbia University (2018), 42 + 69 pp.

"Preventing violence against women (VAW) requires witnesses to come forward, yet willingness to report is often undermined by social sanctions against those suspected of fabricating allegations. Our theory of the micro-politics of information disclosure in interdependent communities elucidates the r ... more

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Appropriating Technology for Accountability: Messages from 'Making All Voices Count'

Rosie McGee, Duncan Edwards, Colin Anderson, Hannah Hudson, Francesca Feruglio

Brighton: Institute of Development Studies (IDS) (2018), 30 pp.

"The most important messages on the roles technologies can play in enabling citizen voice and accountable and responsive governance are: 1. Not all voices can be expressed via technologies. 2. Technologies can play decisive roles in improving services where the problem is a lack of planning data or ... more

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Evaluation of Media Support in Somalia 2014–2017

Nora Stenius

Helsinki: Vikes Finnish Foundation for Media and Development (2018), 26 pp.

"The main partners of the project have been Somali National Television (SNTV), Somali Ministry of Information and Public Awareness, and the National Union of Somali Journalists (NUSOJ). After expanding the geographical coverage of the project in 2015, partnerships were also established with Somalila ... nd Journalists Association (SOLJA) and Media Association of Puntland (MAP). Several women journalist associations have likewise participated in the project implementation. This evaluation covers the first phase of the project (2014–2016), including observations from cost-extended first phase trainings arranged in May 2017. The aim of the evaluation is to provide sufficient information about the performance of the project, to identify possible obstacles hindering the expected outcomes, and to provide recommendations for future. Based on the key findings, the project has been relevant, highly effective and efficient. The project has responded to a well-articulated need: the professional capacity of Somali journalists is still relatively low, as is their general understanding of media ethics. The project is relevant and aligns well with national priorities. The project activities have been carried out through collaboration of Finnish specialists and Somali stakeholders in such a way that the project ownership remains in Somalia. The project has been highly effective. As a result of the project, the first multi-camera TV studio in Somalia was constructed with modern news production and editing system. The studio enabled first ever live broadcasting of news in Somalia. The quality of SNTV news production has also visibly improved. Video and sound quality is more professional, news inserts are shorter, more compact and cover a wider range of topics. More investigative programmes and children and youth programmes have also emerged. Close to 400 journalists from across Somalia and Somaliland have taken part in training courses on basic journalism skills and journalism ethics, by far exceeding the project’s initial goal. Furthermore, around 120 representatives from the police, judiciary and key ministries have received training on freedom of expression and respect for media rights. The approach has been ground-breaking by bringing together journalists and security officials and improving their respect for one another. General findings on the cost-effectiveness and efficiency showcase that Vikes has been spending much less than other international media support organizations to provide quality trainings with noticeable results. Yet, as anticipated, the challenging operational environment has also hampered the project implementation. Some activities have been postponed either due to the volatile security situation or logistic delays. Lack of spare parts and technical equipment in Somalia has also hindered the maintenance of the news production studio and affected some of the in-house trainings." (Executive summary, page 3-4) more

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Evaluation of Media Development Project

Olufela O. Adeyemi

UNDP (2018), 77 pp.

"There is a noticeable improvement in professional media practice in Sierra Leone since the project started. However, more work remains to be done to further improve professional media practice and ethics. The regulatory environment needs to be improved and the role of the Independent Media Commissi ... more

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Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda

Elizabeth Starmann, Lori Heise, Nambusi Kyegombe et al.

BMC Public Health, volume 18, issue 616 (2018), 20 pp.

"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie ... more

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Report on the Evaluation of the Level of Knowledge and Skills Acquired Under the Collaboration on International ICT Policy for East and Southern Africa (CIPESA) Transparency and Accountability Project

African Centre for Media Excellence (ACME) (2018), 29 pp.

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Public Engagement in Malawi Through a Health-Talk Radio Programme ‘Umoyo Nkukambirana’: A Mixed-Methods Evaluation

Deborah Nyirenda, Tamara Chipasula Makawa, Chapita, Greyson, Chisomo Mdalla, Nkolokosa, Mzati et al.

Public Understanding of Science, volume 27, issue 2 (2018), pp. 229-242

"Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was intro ... more

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'No News is Bad News' Programme: Internal Mid-Term Evaluation Pakistan

Free Press Unlimited (2018), 18 pp.

"The No News Is Bad News (NNIBN) programme started in January 2016. The aim of the NNIBN Programme is to work towards the following vision: media and journalists, as independent players in civil society, constitute a diverse and professional media landscape and function as change catalysts. This is ... more

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Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance

Jasper Tjaden, Sandra Morgenstern, Frank Laczko

Geneva: International Organization for Migration (IOM); Global Migration Data Analysis Centre (GMDAC) (2018), 50 pp.

"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul ... nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified. This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate. Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.) Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary) more

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Advocacy for Communications with Communities at National Level in Bangladesh: Final Evaluation

International Organization for Migration (IOM) (2018), 12 pp.

"Despite two-way communication being an important part of the “Core Humanitarian Standard”, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation ... more

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Digital Platforms for Agro-Advisory and Business Service Delivery: Lessons from Scaling-up of AgroTech in Ghana

Cecil Osei, Alfred Yeboah, Francis Arthur, Emmanuel Agbedanu, Sybil Chidiac

Grameen Foundation; Farmradio International (2018), 15 pp.

"Grameen Foundation, Farm Radio International and other partners implemented the project “Achieving Impact at Scale” from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory servic ... more

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Women Into Politics! Greater Female Participation in Cambodia: A Best-Practice Handbook 2016–2018

Kyle James

Bonn: Deutsche Welle DW Akademie (2018), 35 pp.

"Women are a great untapped potential in Cambodia. That is the driving idea behind the EU-funded project “Women into Politics! Greater female participation in Cambodia”. This three-year project reached women from different regions in Cambodia and gave them the communications skills they needed t ... more

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What Role Can Drama Play in Conflict? A Radio Drama for Syria: Qualitative Research Findings

Sally Gowland

London: BBC Media Action (2018), 5 pp.

"Against the backdrop of the war in Syria BBC Media Action produced and broadcast 150 episodes of the radio drama Hay el Matar (Airport District) between 2015 and 2017. Funded by the European Commission as part of a broader project aiming to help build an open and inclusive society in Syria, the dra ... more

Preparing the Ground for Better Dialogue, Better Information, Better Action: Lessons on Communicating with Communities in Emergencies Deep Insights

Preparing the Ground for Better Dialogue, Better Information, Better Action: Lessons on Communicating with Communities in Emergencies
Deep Insights