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Turn Up the Volume: Empowering Women Through Media. Lessons from BBC Media Action’s Governance Programming

Josephine Casserly

London: BBC Media Action (2017), 26 pp.

"This practice briefing sets out what BBC Media Action has learned about how media can provide a platform for both men and women to hold their leaders to account, while empowering them to participate in their own communities. Unpicking the challenges faced and the solutions found, it will bring toge ... more

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Evaluation of the East Africa and Indian Ocean Islands Beneficiary Communications Program

Hans Kuntner

International Federation of Red Cross and Red Crescent Societies (IFRC) (2017), 25 pp.

"Beneficiary Communication is a program which emphasizes the use of communication equipment in passing relevant, timely and accurate lifesaving information to communities. The program supports an environment of transparency and accountability through creation of feedback mechanism. It is about provi ... ding practical, useful information at the right time, listening to people’s needs and opinions and using this information to improve the programming and operations of Partner national society (PNS), National Society (NS) and International Federation of the Red Cross and Red Crescent Societies (IFRC). Beneficiary Communication program utilizes technology like SMS, Radio, Mobile Cinema, Posters, Sound tracks, Wall painting or traditional channels like drama and community meetings to pass lifesaving information to communities. The impacts listed in this report cannot be solely attributed to the use of beneficiary communication tools. The impact is the contribution of the tools to the realization of the results of the projects in which the tools were mainstreamed. Indeed, the results of the programs in which beneficiary communication tools was mainstreamed are the impact of the use of tools by proxy. The levels of knowledge of the beneficiaries with regards to causes of malnutrition and prevention of diseases which are caused by unhygienic conditions such as cholera have increased tremendously. This is evident from the results obtained through the pre and post mobile cinema evaluation on the above mentioned thematic areas, from the sites where the Red Cross Societies have implemented projects aimed at addressing malnutrition and hygiene. The activities of the beneficiary communication program were well received by the target communities in all the five countries. The communities appreciated the mobile cinema and drama perhaps due to ease of learning from audio visual or observation. The putting to practice the knowledge gained in various thematic areas is another way of determining how well the beneficiaries have received beneficiary communication activities. A random check of households by personnel in-charge of community health in Rwanda revealed that nine in ten beneficiaries put to practice the knowledge they acquired from the mobile cinema shows. The use of audio visuals and drama in local languages in all the countries sampled has proved to be an effective way of training both literate and illiterate members of the society. This is because both illiterate and literate members of the community simply learn through listening and observation." (Executive summary) more

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Evaluation International Association of Women in Radio and Television (IAWRT)

Elisabeth Eide, Hanna Marie Knudsen, Goretti Nassanga, Brian Semujju

International Association of Women in Radio and Television (IAWRT); KUS Forum for Women and Development (2017), 51 pp.

"The organization has grown since the last evaluation in 2007, with the number of chapters expanding from seven to twelve. The membership comprises 45 other countries, some with the capacity to become chapters. Whether IAWRT is in a phase of expansion or consolidation is unclear, as there is no stra ... more

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Building an Ecosystem Around Data: Using Interactive Radio for Accountability to Farmers in Tanzania

Francesca Feruglio, Heather Gilberds

Brighton: Institute of Development Studies (IDS); Farm Radio International (2017), 15 pp.

"In 2015, Farm Radio International applied to Making All Voices Count for a practitioner research and learning grant. Farm Radio International (FRI) is a Canadian-based not-for-profit organisation working in direct partnership with approximately 600 radio broadcasters in 38 African countries to figh ... more

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Building the Evidence Base for Post Project Evaluation: Case Study Review and Evaluability Checklists

Laurie Zivetz, Jindra Cekan, Kate Robbins

Valuing Voices (2017), 35 pp.

"A review of eight projects with end-of-project and post project evaluation reports suggest that post project evaluations can contribute to better understanding of the sustainability of project impacts and identify unexpected and emerging outcomes years after project close. The review highlights som ... more

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Strengthening Accountability Through Media in Kenya: Final Evaluation

Catharine Buckell, Sopie Baskett

London: BBC Media Action (2017), 59 pp.

"Funded by DFID, under the Global Grant project, BBC Media Action produced three seasons of the weekly TV and radio programme Sema Kenya (Kenya Speaks). Sema Kenya featured a moderated discussion between a live panel of officials and an audience of ‘ordinary’ Kenyans and was designed to enable i ... ndividuals, communities and governments to be better informed and more engaged in tackling governance challenges. Alongside this, BBC Media Action delivered a mentoring programme, initially with six local radio stations, and later with the national broadcaster Kenya Broadcasting Corporation (KBC), which has the largest footprint in the country. Through this work, BBC Media Action aimed to strengthen the capacity of Kenya’s media sector to produce governance programming that supported and mainstreamed the overall objectives of the project at both the local and national level. [...] Sema Kenya contributed to people being more informed about and engaged in politics. Audiences were more knowledgeable about politics, discussed it more with friends and family, felt more confident in their ability to influence political processes and participated more in governance related activities (particularly at the community level) – all factors that support bottom-up accountability. Audiences themselves linked Sema Kenya with these outcomes. This finding was validated by analysis confirming a significant positive relationship between watching or listening to Sema Kenya and consistently higher knowledge, discussion and confidence to engage in politics, even when taking into account other factors that might influence these outcomes (such as education, age and interest in politics). While Sema Kenya’s audience was more likely to participate in politics, qualitative research respondents rarely attributed their actions directly to what they had heard on Sema Kenya. This reflects findings from advanced quantitative analysis (structural equation modelling) that suggests the link between Sema Kenya and increased political participation is indirect and mediated by political knowledge, discussion and self-efficacy. Supported by an extensive network of broadcast partners that stretched across all 47 counties in Kenya, the discussion programme reached an estimated 12.7 million people over three seasons, with a peak audience of 5.7 million in 2013 – the year of the general election. The show also maintained a loyal audience throughout all three seasons, with around half of all those reached annually tuning in for at least every second episode." (Executive summary, pages 6-7) more

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Textbook Provision for All: Lessons Learned from the General Education Quality Improvement Project (GEQIP)

Girma Woldetsadik, Chandrani Raysarkar

Washington, DC: World Bank Group (2017), xiv, 40 pp.

"Ethiopia printed more than 78 million textbooks for 20.1 million students under GEQIP1. When the current reliance on development partners to provide teaching/learning materials comes to an end, these impressive gains can be sustained only if the Ethiopian government allocates adequate, predictable ... yearly financing from the treasury to do so. Based on the experience of GEQIP1, the average budget to sustain the provision of textbooks and teaching guides is estimated at 6–8 percent of the yearly recurrent budget for education (8–10 percent if supplementary materials are added). A second prerequisite for sustaining these gains is to develop an effective information management system to track national demand for textbooks in relation to supply and facilitate inventory control. To handle the complexities of international competitive bidding and maintain a strict timeline for routine delivery, the MoE should plan a robust capacity-building exercise that will help Ethiopia not only to manage textbook provision for larger linguistic groups but mainstream access to textbooks for minority groups as well. Lack of expertise and limited production facilities of local publishers and printers have required the government to resort to international alternatives, sometimes to the detriment of local enterprises. Given that it would be preferable to rely on local suppliers to produce teaching/learning materials of comparable quality to those produced internationally, a systematic effort is essential to scale up local capacity and enable the local printing industry to become competitive in supplying national requirements. As in many nations, Ethiopia’s weakest link in the textbook supply chain is the distribution system. Schools in rural and remote areas suffer the most. Restructuring the delivery system would ensure more timely distribution of teaching/learning materials from districts (woredas) to schools. Finally, students must be encouraged to bring their textbooks to school rather than keep them at home for fear of damaging them and incurring fines. Teachers, who are the primary facilitators of learning, must be trained in effective handling of textbooks and to play an active role in sensitizing families to the importance of using textbooks in the classroom." (Main findings, page xiv) more

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Inclusive Rural Communication Services: Building Evidence, Informing Policy
Deep Insights

Rome: FAO; University of Queensland (2017), viii, 90 pp.

"This publication is the first scoping study aimed at compiling existing evaluation cases in the field of Communication for Development as applied to agricultural and rural development initiatives. It draws on a literature review and 19 cases across Africa, Asia-Pacific, Latin America and the Caribb ... more

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Strengthening Accountability Through Media in Afghanistan: Final Evaluation

Anna Godfrey, Georgina Page, Ahmad Tamim Sharifzai

London: BBC Media Action (2017), 59 pp.

"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio nati ... more

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Combined Final Evaluation for ‘I Love my Country’: Strategic Communications for Peace Building in South Sudan” & Baseline Evaluation for ‘I Love my Country’: Promoting Localized Understanding and Peaceful Coexistence in South Sudan

Search for Common Ground; Forcier Consulting (2017), 83 pp.

"The present report provides the findings of a combined baseline evaluation of “‘I Love My Country:’ Promoting Localized Understanding and Peaceful Coexistence in South Sudan” (PLUPC) funded by the Peace and Stabilization Operations Program (PSOPS) of the Canadian government, and endline eva ... luation of the project, “‘I Love My Country’: Strategic Communications for Peace Building in South Sudan” (SCPB) funded by the European Union (EU). The goal of the “‘I Love My Country:’ Promoting Localized Understanding and Peaceful Coexistence in South Sudan” project is to build greater understanding and application of key concepts embodied within the Agreement on the Resolution of the Conflict in the Republic of South Sudan (ARCSS) through key stakeholder meetings, participatory theater performances, civil society engagement, small-scale peace initiatives, short media productions, and radio drama production and broadcast. The project began on December 15, 2016 is expected to end on June 15, 2018. The purpose of the “‘I Love My Country’: Strategic Communications for Peace Building in South Sudan” project is “to promote social cohesion, resilience, and the peaceful resolution of conflicts among individuals and communities in South Sudan” by strengthening national platforms for diverse and constructive and promoting peace, tolerance, and reconciliation with key groups and individuals. Search for Common Ground, iHub, UNESCO, and Catholic Radio Network launched the project in November 1, 2014 and it was concluded on March 1, 2017. The objectives of the baseline evaluation for PLUPC are to update the analysis of local conflict dynamics in the targeted zones for outreach activities, collect baseline data for project indicators, to reflect upon the Objectives and Theory of Change (TOC) of the project, and to evaluate potential risks to project participants, implementing staff, and partners. The final evaluation for SCPB seeks to measure changes in key indicators after the implementation of activities, evaluate the project using OECD-DAC criteria (relevance, effectiveness, efficiency, impact, and sustainability), and provide lessons learned and recommendations to inform future peace building activities in the country." (Executive summary) more

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Mobile Internet Skills Training Toolkit: Tigo Rwanda Pilot Evaluation

Alex Smith

GSMA (2017), 37 pp.

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Journalists and Safety Training: Experiences and Opinions

Autumn Slaughter, Bradley Brummel, Susan Drevo, Elana Newman et al.

Dart Center for Journalism & Trauma; University of Tulsa, Trauma Research Lab (2017), 57 pp.

"The report, based on answers from 247 respondents, summarises the ‘good news’, that journalists do implement changes in their behaviour when they have attended safety trainings, and the gaps and challenges, including the fact that few journalists keep their training up to date in spite of indus ... more

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Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro

Jelena Perovic, Rafael Obregón

Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147

"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20 ... more

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Mid-Term Performance Evaluation of United States Agency for International Development Burma Civil Society and Media Activity

Julia Rizvi, Mathias Kjaer, Angela Thaung, Aung Tun

USAID; Social Impact Inc. (2017), ix, 76 pp.

"The United States Agency for International Development/Burma launched the Civil Society and Media (CSM) Activity in 2014 to improve engagement between the public and the Government of Burma by supporting local civil society and media organizations. This mixed-methods, mid-term performance evaluatio ... more

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Media and Political Participation: Fostering Inclusive Governance

Andrea Scavo, Chris Snow

London: BBC Media Action (2016), 55 pp.

"Increased political participation is seen as central to building accountability between citizens and leaders. Through debate and other factual programmes BBC Media Action uses media and communication to foster participation by providing information, stimulating discussion and enabling people to int ... more

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Performance Evaluation of the Ukraine Media Project, 2011–2015

Katerina Tsetsura, Lyubov Palyvoda, Dariya Orlova

Washington, DC: USAID (2016), xi, 161 pp.

"The current five-year Ukraine Media Project (U-Media) runs from October 1, 2011 to September 30, 2016 and is implemented by Internews. U-Media builds on the previous eight years of the Strengthening Independent Media in Ukraine Project, also known as U-Media and also implemented by Internews. The p ... more

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Evaluation of the Union of Tanzania Press Clubs Strategic Plan 2011-2015

Per Oesterlund, Neil MacDonald, Annemarie Mavenjina Nkelame, Rashweat Mukundu

Stockholm: Swedish International Development Cooperation Agency (Sida) (2016), 55 pp.

"The Union of Tanzania Press Cubs, UTCP, is an umbrella organisation, which supports a total of 28 local Press Clubs all over the country. The organisation describes its vision as: “A democratic Tanzania fully embracing a free, independent and robust media”, and the mission is formulated as: “ ... more

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Final Evaluation for ‘Communicating for Peace in South Sudan: A Social and Behaviour Change Communication Initiative’, Bor, Juba and Wau, South Sudan

UNICEF; Search for Common Ground; Forcier Consulting (2016), viii, 54 pp.

"Project locations experienced general improvement with regards to social cohesion and conflict resolution. This was particularly the case in Wau, where results were encouraging. In contrast, Bor continued to feature more negative results than other project locations, although the county saw importa ... more

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Review and Renewal of Commonwealth Media Development Fund (CMDF)

Laleh Habib, Nabeel Goheer, Yogesh Bhatt

London: Commonwealth Secretariat (2016), 29 pp.

"A performance review found that CMDF’s planned outputs were generally achieved. From 1993 until 2011, the Commonwealth Media Development Fund (CMDF) administered more than 400 demand-driven activities. Project documentation was improved and attempts were made to monitor and evaluate project activ ... more

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Seeing is Believing: The SPRING/Digital Green Experience in Niger. Evidence from a Community Video Approach for Nutrition and Hygiene Behaviors

Leanne Dougherty, Marjolein Moreaux, Chaibou Dadi, Sophie Minault

Arlington, Va.: Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) (2016), 47 pp.

"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po ... more

Inclusive Rural Communication Services: Building Evidence, Informing Policy Deep Insights

Inclusive Rural Communication Services: Building Evidence, Informing Policy
Deep Insights