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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"Television remains the most popular medium in all provinces surveyed and among the different groups of respondents. It is also the most preferred source of information, followed by Radio. A great majority of the population watches TV on a daily basis. More than half of the population spends between ... more
"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel ... more
"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa ... more
"Especially notable in the 2015 study is that most people access the internet on their phones rather than by laptop or desktop computers. That’s true in every country in our sample, except Egypt, where an ailing economy has slowed the adoption of new technologies common elsewhere in the region and ... more
"El número de usuarios de Internet en el Perú llega al 42%. Esta cifra se incrementa cuando se considera únicamente el ámbito urbano (50%) y se reduce considerablemente en el entorno rural, donde la conectividad llega a sólo 18%." (Página 6)
"The data in this report was collected between December 20, 2014 and February 2, 2015 and represents the views of 1161 respondents from that time. The goal of the project is to understand how people in Turkey perceive and value the debate over Internet freedoms in Turkey and how they employ the Inte ... more
"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe ... more
"Data for this report were gathered through an electronic survey of 895 Cambodian Internet users conducted from March 12 to 18, 2015, as well as through three follow-up focus group discussions [...] Cambodians find the Internet to be useful for personal, professional and civic interests, with the ma ... more
"Afghanistan had the highest rate of suffering in the world for 2013 and 2014. Those with a post-secondary education are the most avid media users for news overall. Highly educated Afghans were more likely to use TV, radio, Internet, SMS, and social media on a daily basis for news than other segment ... more
"This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisions for the study. Data was gathered to determine the extent to which women parti ... more
"The Afghan media scene has experienced tremendous growth in the post-Taliban period, buoyed by international involvement and the passage of a series of laws lending some protection to journalists. Though Reporters Without Borders listed Afghanistan’s media environment 128 out of 179 countries in ... more
"Women on average are 14% less likely to own a mobile phone than men, which translates into 200 million fewer women than men owning mobile phones. Women in South Asia are 38% less likely to own a phone than men, highlighting that the gender gap in mobile phone ownership is wider in certain parts of ... more
"7 de cada 10 peruanos confía en la radio, siendo el medio de comunicación con mayor credibilidad, por encima de la televisión e incluso que amigos o familiares." (Slide 2)
"As in much of the Arab World, satellite TV is almost ubiquitous in Iraq, present in 97.3% of households (versus 35.1% with radio and 50.4% with the Internet). Ethnic Kurds and those with a college degree are much more likely t han other Iraqis to have Internet access at home; those living in Anbar ... more
"Libya’s contested and, at times, chaotic political scene is reflected in its media, which represents a range of political and vested interests, sparking narrative and counter narrative. Ultimately, it has left people frustrated that they cannot access the information that they need. In Tunisia, t ... more
"Vietnam has a highly engaged, optimistic and entrepreneurial population and a rapidly changing media environment. Television remains the most used medium and the top source for news and information ¡V especially from official TV. Vietnam severely restricts its news media but Vietnamese want their ... more
"Key Takeaways: Iraq is divided and in transition. You cannot have an actionable understanding of media habits without analyzing specific "target" audiences. All media platforms matter, depending on the audience." (Slide 33)