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Audience & User Surveys
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"This report demonstrates how providing information to Internally Displaced Persons (IDPs) in South Sudan can dramatically increase their health, safety and well-being and make a positive impact on their lives in the midst of an ongoing conflict [...] Boda Boda Talk Talk (BBTT) was the first Humanit
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Syria Audience Research
Berlin: Media in Cooperation and Transition (MiCT) (2014), 31 pp.
"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
...
Contemporary Media Use in Nigeria
Broadcasting Board of Governors (BBG); Gallup (2014), 36 slides
"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
...
The Media's Role in Citizen Engagement: Evidence from Burma
London: BBC Media Action (2014), 8 pp.
"This research presents a picture of a public in Burma that, to varying degrees, lacks knowledge, confidence, motivation and opportunity to participate in governance processes and make their voices heard. However, the study provides objective evidence that a relationship exists between people’s me
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Citizen Engagement and Public Services in the Arab World: The Potential of Social Media
Arab Social Media Report (Dubai School of Government), volume 6 (2014), 51 pp.
"The survey administered for this issue measures public attitudes and perceptions towards the adoption of social media by Arab governments for the purpose of public service delivery. Respondents were asked about their usage of government social media pages, their perceptions of benefits and risks in
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Face-To-Face Survey Overview Summary Results
London: Balancing Act (2014), 50 pp.
"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium
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Entertainment Media Use in the Middle East: A Six-Nation Survey
Qatar: Northwestern University in Qatar (2014), 122 pp.
"Entertainment Media Use in the Middle East is the result of survey research in six Arab nations involving more than 6,000 face-to-face interviews in nationally representative samples—citizens and expatriates alike—and conducted in Arabic, English and French. The result is a portrait of how peop
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Media Use in Cambodia
Broadcasting Board of Governors (BBG); Gallup (2014), 2 pp.
"A majority (57%) of Cambodians say they watch TV news at least weekly, with urban residents considerably more likely than their rural counterparts to do so. Radio follows, used for news by 42,9% overall and equally prevalent in urban and rural areas. About one in 10 Cambodians overall now say they
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Media Survey Findings: Nationwide National Opinion Survey, Wave III, September 2014
Internews (2014), 36 pp.
Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a
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"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more
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Feature Phone User Survey: Ethiopia, Ghana, Kenya, Nigeria and South Africa
London: Balancing Act (2014), 64 pp.
"Feature phone users are significantly more likely to use the Internet almost as much radio and TV for news and information. This is not an either/or set of choices but the Internet is part of the range of media they use. Internet is in second position in Nigeria, third position in Ethiopia and Keny
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Pakistan: Audience Realities in an Unstable Media Landscape
Gallup; Broadcasting Board of Governors (BBG) (2014), 43 slides
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels
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Role of Farm-Radio Agricultural Programmes in Disseminating Agricultural Technology to Rural Famers for Agricultural Development in Zaria, Kaduna State, Nigeria
Asian Journal of Agricultural Extension Economics & Sociology, volume 2, issue 1 (2013), pp. 54-68
"The finding of the research reveals that majorities (90%) of the farmers were males, within their active productive ages (31-42 years) and 50% of them had attained Islamic education. Most of the farmers obtained agricultural information through radio agricultural programmes (97.8%) out of which maj
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"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses
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Media Use in Vietnam 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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Estudio de actitudes, hábitos y opinión sobre la radio y televisión 2013
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2013), 20 pp.
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
Libya Media Assessment: One Year Later. An Assessment of the Media Landscape and Consumption Patterns
Altai Consulting; Foreign & Commonwealth Office (2013), 102 pp.
"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo
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"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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Encuesta de opinión: Pobreza, participación y medios
Santiago de Chile: Programa Comunicación y Pobreza (2013), 67 pp.
"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
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