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Audience & User Surveys
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Language
Document type
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Contemporary Media Use in Russia
Broadcasting Board of Governors (BBG); Gallup (2014), 40 slides
"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more
...
Contemporary Media Use in Turkey
Broadcasting Board of Governors (BBG); Gallup (2014), 42 slides
"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
...
Pesquisa brasileira de mídia 2014: Hábitos de consumo de mídia pela população brasileira
Brasília: Presidência da República. Secretaria de Comunicação Social (SECOM) (2014), 150 pp.
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
...
Feature Phone User Survey: Ethiopia, Ghana, Kenya, Nigeria and South Africa
London: Balancing Act (2014), 64 pp.
"Feature phone users are significantly more likely to use the Internet almost as much radio and TV for news and information. This is not an either/or set of choices but the Internet is part of the range of media they use. Internet is in second position in Nigeria, third position in Ethiopia and Keny
...
Syria Audience Research
Berlin: Media in Cooperation and Transition (MiCT) (2014), 31 pp.
"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
...
Entertainment Media Use in the Middle East: A Six-Nation Survey
Qatar: Northwestern University in Qatar (2014), 122 pp.
"Entertainment Media Use in the Middle East is the result of survey research in six Arab nations involving more than 6,000 face-to-face interviews in nationally representative samples—citizens and expatriates alike—and conducted in Arabic, English and French. The result is a portrait of how peop
...
Uses and Gratifications of Christian Television Viewers: A Case for Luntha TV in Malawi
Balaka (MW): Montfort Media (2014), 160 pp.
"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i
...
Consulta ciudadana "Tu palabra sobre las noticias y el derecho a la información y la comunicación": Informe final
La Paz: Observatorio Nacional de Medios (ONADEM); Fundación UNIR (2013), 47 pp.
"Esta investigación, en líneas generales, ha permitido establecer que la televisión es el medio preferido para informarse y está situada en los extremos de la credibilidad: se le cree o no se le cree. La población se informa principalmente para 'estar al tanto' e interrelacionarse y de manera s
...
Nationalism and Preferences for Domestic and Foreign Animation Programmes in China
International Communication Gazette, volume 75, issue 2 (2013), pp. 225-245
"Since China implemented animation control policies in 2004, foreign animation programmes have almost disappeared from Chinese television. At the same time, the Chinese government has invested enormous amounts of money in developing the animation industry as a creative industry. A questionnaire surv
...
Will the Social Media Lenses be the Framework for Sustainable Development in Rural Nigeria?
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 237-254
"As academia, development experts and policy-makers have continued to search for the right mix of technology, methodology, easy-to-use and understandable scientific elements and infrastructure that would suit the nation’s peculiar circumstances towards meeting her developmental needs. This situati
...
Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women’s Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 1-2 (2013), 23 pp.
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
...
Selective Believability: A Perspective on Africans’ Interactions with Global Media
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 219-236
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
...
A Snapshot of Life and Media Use in Vietnam: Findings from the World Poll
Gallup; Broadcasting Board of Governors (BBG) (2013), 53 slides
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
...
"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
...
Medien und Öffentlichkeit im Demokratisierungsprozess in Afghanistan: Die Transformation des Staatssenders Radio Television Afghanistan in einen öffentlichen Sender
Berlin; Münster: Lit (2013), 365 pp.
"Der Fokus ist auf die angestrebte Umwandlung des Staatssenders Radio Television Afghanistan in einen öffentlichen Sender gerichtet. In Experteninterviews mit Vertretern dreier relevanter Akteursgruppen und einer schriftlichen Rezipientenbefragung wurde unter anderem herausgefunden, dass RTA eine h
...
"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses
...
Role of Farm-Radio Agricultural Programmes in Disseminating Agricultural Technology to Rural Famers for Agricultural Development in Zaria, Kaduna State, Nigeria
Asian Journal of Agricultural Extension Economics & Sociology, volume 2, issue 1 (2013), pp. 54-68
"The finding of the research reveals that majorities (90%) of the farmers were males, within their active productive ages (31-42 years) and 50% of them had attained Islamic education. Most of the farmers obtained agricultural information through radio agricultural programmes (97.8%) out of which maj
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