Mass Media and Free Trade: NAFTA and the Cultural Industries
Austin: University of Texas Press (1996), 420 pp.
"This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada. After an overview of free trade and the cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors. This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries." (Publisher description)
PART I. OVERVIEW
1 Introduction / Emile G. Mcanany und Kenton T. Wilkinson, 1
2 Culture and Trade: Some Theoretical and Practical Considerations / John Sinclair, 30
PART II. DOMINANCE AND RESISTANCE
3 Television and Film in a Freer International Trade Environment: US Dominance and Canadian Responses / Colin Hoskins, Adam Finn und Stuart Mcfadyen, 63
4 Other People's Fictions: Cultural Appropriation, Cultural Integrity, and International Media Strategies / Horace Newcomb, 92
5 As the World Turns: Television Soap Operas and Global Media Culture / Robert C. Allen, 110
PART III. CULTURAL TRADE AND IDENTITY: MEXICO
6 Will Nationalism be Bilingual? / Carlos Monsiváis, 131
7 North Americans or Latin Americans? The Redefinition of Mexican Identity and the Free Trade Agreements / Néstor García Canclini, 142
8 Media Reception on the Mexican Border with the United States / José Carlos Lozano, 157
9 The US-Mexico Border as Post-NAFTA Mexico / Eduardo Barrera, 187
PART IV. CULTURAL TRADE AND IDENTITY: QUEBEC
10 Walking on a Tightrope: The Markets of Cultural Products in Quebec / Claude Martin, 221
11 There Goes the Neighborhood: Montreal's Television Market and Free Trade / Roger De La Garde, 242
12 U.S. Best-Sellers in French Quebec and English Canada / Jacques Lemieux und Denis Saint-Jacques, 279
13 Cultural Exemptionalism Revisited: Quebec Music Industries in the Face of Free Trade / Line Grenier, 306
PART V. CREATIVITY AND CONTROL: COPYRIGHT AND CONTRACT
14 Mass Communication, Intellectual Property Rights, International Trade, and the Popular Music Industry / Steve Jones, 331
15 Copyright, Contract, the Cultural Industries, and NAFTA / Keith Acheson und Christopher J. Maule, 351
1 Introduction / Emile G. Mcanany und Kenton T. Wilkinson, 1
2 Culture and Trade: Some Theoretical and Practical Considerations / John Sinclair, 30
PART II. DOMINANCE AND RESISTANCE
3 Television and Film in a Freer International Trade Environment: US Dominance and Canadian Responses / Colin Hoskins, Adam Finn und Stuart Mcfadyen, 63
4 Other People's Fictions: Cultural Appropriation, Cultural Integrity, and International Media Strategies / Horace Newcomb, 92
5 As the World Turns: Television Soap Operas and Global Media Culture / Robert C. Allen, 110
PART III. CULTURAL TRADE AND IDENTITY: MEXICO
6 Will Nationalism be Bilingual? / Carlos Monsiváis, 131
7 North Americans or Latin Americans? The Redefinition of Mexican Identity and the Free Trade Agreements / Néstor García Canclini, 142
8 Media Reception on the Mexican Border with the United States / José Carlos Lozano, 157
9 The US-Mexico Border as Post-NAFTA Mexico / Eduardo Barrera, 187
PART IV. CULTURAL TRADE AND IDENTITY: QUEBEC
10 Walking on a Tightrope: The Markets of Cultural Products in Quebec / Claude Martin, 221
11 There Goes the Neighborhood: Montreal's Television Market and Free Trade / Roger De La Garde, 242
12 U.S. Best-Sellers in French Quebec and English Canada / Jacques Lemieux und Denis Saint-Jacques, 279
13 Cultural Exemptionalism Revisited: Quebec Music Industries in the Face of Free Trade / Line Grenier, 306
PART V. CREATIVITY AND CONTROL: COPYRIGHT AND CONTRACT
14 Mass Communication, Intellectual Property Rights, International Trade, and the Popular Music Industry / Steve Jones, 331
15 Copyright, Contract, the Cultural Industries, and NAFTA / Keith Acheson und Christopher J. Maule, 351
