"'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The
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book outlines the different types of 'alternative" (Publisher description)
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"Dieser Sammelband umfasst 19 Beiträge zu den Themenkomplexen: Entstehungsgrundlagen und Konstruktionsprinzip der MedienNutzerTypologie; Ergebnisse für Hörfunk, Fernsehen, Online und den Werbemarkt; Medienübergreifende Handlungsmuster im Alltag; Typologische Analyse des Nutzungsverhaltens in aus
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gewählten Themenfeldern; Erfahrungsberichte von Programmverantwortlichen." (Verlagsbeschreibung)
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"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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ovides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end." (Publisher description)
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"Sharing the Front Line and the Back Hills" points to a crisis facing international institutions and the media who seek to alleviate and report human suffering throughout the world. The goals of the editor are to tell the story of thousands of individuals dedicated to helping others; and to integrat
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e issues of protection and care into all levels of planning, implementing and evaluating international intervention and action. The book identifies approaches that have proven useful and explores and suggests future directions." (Publisher description)
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"Assesses socioeconomic, geographic, and other conditions in East and West Africa as they relate to the possibility of setting up an indigenous book publishing and distribution system." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr.
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1011)
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