A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and cha
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rts that can be photocopied or made into OHP slides. Topics covered include market and product research, effective selling and sales-team management, sales budgeting, sales of subsidiary rights, creating publicity material, distribution and warehousing, cost and performance control.
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"This book is a compilation of tutors' notes, lesson material and handouts from a management training course conducted since 1985 by UNESCO with great success in countries around the world. While gaining accessibility through its production in a bo
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ok format, it retains the spirit of the original teaching material. Themain topics covered are: functions and practices of publishing management, editorial organisation and management, using financial accounts for management information, understanding publishing business, recruitment, and a case study. The material, which was originated jointly by Book Hosue Training Centre and Unesco, has been edited by Mike Hauser." (Back cover)
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Constitué de notes pratiques et de 86 tableaux, cet ouvrage aborde les sujets suivants : fonctions et pratiques d'une maison d'édition; organisation et gestion de la fonction éditoriale; les états financiers comme moyen d'information des gestionnaires; la gestion efficace d'une entreprise d'édi
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tion; le recrutement des cadres et du personnel; et une étude de cas comprenant de nombreux exercices.
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"Supplements the author’s earlier UNESCO publication Textbook Production in Developing Countries, and at the same time aims at synthesizing the main findings of the numerous seminars and reports and papers which have been published by
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UNESCO in this subject area. It examines, in a non-technical manner, the problems and issues associated with government sponsored textbook provision programmes in developing countries, placing special emphasis on cost reduction factors in such textbook programmes. The main aim of the Guide is “to take account of present problems of government textbook schemes, and their needs for better resources and more trained personnel, and to assist them by posing questions which may lead to a greater understanding of problems, and more adequate planning and improved administration of projects, with consequent reduced costs and the production of better textbooks." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 237)
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"Videorecorders and cassettes have spread all over the world and are already no longer regarded as products of the new technologies. Cable television is making massive strides and is often enhanced by its interactive functions. Pay television is gradually gaining a foothold, while receivers are the
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subject of advanced research into such features as high-definition television, flat screens and so on. Programme manufacturing techniques are coming increasingly to integrate informatics with, for example, the introduction of electronic montage and synthetic images. The same developments are affecting the written media, right through from the entering of text on the word-processor keyboard to the computer-assisted ‘desk-top’ end-product. In short, the media system has been radically transformed through the emergence of new methods of production, transmission and reception. The penetration of informatics into all sectors of communication is giving rise to considerable technological confusion and the dividmg lines between technical systems are becoming increasingly blurred. On the threshold of the year 2000, technological advances are being made at top speed and the current progress is only the forerunner of even greater upheavals, what with the arrival, in the not so remote future, of fifth-generation computers, artificial intelligence, expert systems and natural language. This rapid overview of the main innovations which have infiltrated the field of communication make it possible to pinpoint what we commonly understand by new technologies. Their novelty lies not so much in the broadening of the scope of the means of communication as in the appearance of a new technical content, through the integration of informatics, inter-active approaches, and soon, which caters for a different way of thinking. The technical principles behind these facilities are themselves instrumental in conferring an original and unprecedented value on them. [...] Indeed, the purpose of this document is to present a synoptic view of the work done by Unesco on this subject. It describes the general background to the research in which that international organization has engaged in a number of the world’s regions and sets out the findings emerging from the studies undertaken. This exercise also traces in broad outline the large number of studies made outside Unesco’s own programme, examines the main trends in the studies being developed at the international level and identifies the strong points and shortcomings of the research with a view to putting forward a number of recommendations for Unesco’s future programmes. Accordingly, the idea is to tackle the main research topics and issues raised by the impact of the new technologies through an interdisciplinary approach." (Introduction, pages 7-8)
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"This special issue of the IAMCR Occasional Papers coincides with the 10th anniversary of the Mass Media Declaration of UNESCO. It is composed of extracts from a series of individual papers reflecting the research and judgment of a select group of
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authors whose common denominator is that they are all members of the International Association for Mass Communication Research (IAMCR)." (Introduction)
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