"Having a vibrant media scene is a necessary prerequisite to human development and good governance. But, the time has come for us, media practitioners and support organisations, to accept and reco
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gnise that this is too complex to bring about on our own. It would be prudent to recognise the limitations of our sector, and create appropriate evaluation and impact assessment tools. The existing tools and methodologies are devised to give a macro picture of the overall environments but fail to clearly demarcate the roles played by various actors: State, Judiciary, Executive, Civil Society and Media. Media is just one contributing factor, albeit an important one at that. Hence, it is imperative to track the spheres of influence wielded by the sector so that support organisations are not misled into tracking and measuring overall environments while attempting to quantify the impact that media support organisations have in the process of change." (Page 2)
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"Our 21 contributors -– most of them from Asia, and representing media, development or humanitarian sectors -- do not engage in mere theoretical discussions. In 19 chapters of this book, they draw on their rich and varied experience working in either preparing disaster resilient communities or res
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ponding to humanitarian emergencies triggered by specific disasters. Some are journalists who have reported on disasters from the 'ground zero'; others are aid workers, public information officials or development professionals who have been at the forefront in emergency responses or are engaged in disaster risk reduction. Diverse as their backgrounds and experiences are, our contributors share a belief in the central role that communication can play before, during and after disasters occur. Within this, they offer a kaleidoscope of perspectives as well as a great deal of practical advice on how to communicate hazards and disasters at inter-personal, inter-agency, inter-sector and public levels. The tools, technologies and methods may vary, but there is a broad consensus that to be effective, communication needs to be two-way, inclusive, participatory and sustained over time. It is not an 'add on' to other development interventions, but an integral component in its own right." (Page 3)
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