"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe
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ctiveness of communication. The first part of the book provides an overview of the changes of development strategies in the last few decades and describes the practice of communication for development in the field. The second part of the book discusses the intricate link between communication and culture and the way it influences the practice of interpersonal and mediated communication. Part three deals with media and their educational potential. The fourth part of the book pays attention to the steps involved in the planning and implementation/production of communication events, programs, and materials. The fourth part of the book pays special attention to the importance of pre-testing, monitoring, and evaluation in this process. A 25-item dictionary of concepts and a bibliography containing about 200 items are attached." (ERIC)
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"The book covers three main themes: 1. the relationship of interdependence between culture, education and communication; 2. the need for participatory processes in sustainable development, and 3. the crucial importance of culturally appropriate communication systems and approaches to education and t
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raining. These themes are discussed from a general, rather theoretical perspective in the first two chapters. The rest of the book has these themes recurring in discussions of specific development strategies, perception studies, and the various media used for development." (https://www.ircwash.org/resources)
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