"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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edia Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources." (Publisher description)
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"The fact that about half of the news-producing media organizations categorise themselves as having insufficient newsroom resources as far as equipment, technology and training are concerned suggests that there is still need to look into equipping newsrooms technologically and continuing efforts to
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upskill journalists in the region. As regards positive journalistic practices in content production, such as fact-checking and adhering to ethics, there is generally confidence that the right systems and procedures are in place. Sufficient and regular pay for newsroom staff is however lower ranked. Considering that journalism is a talent good and the best talents are retained by, among other factors, sufficient remuneration, this is an issue worth keeping an eye on, if media houses in the region want to retain high quality staff who will produce high quality content in the long run. On finances, the fact that government funding was a stabilizing factor during the COVID-19 pandemic argues for creating structures that would enable media houses to access government support in times of need – such as a permanent fund – but only so long as it does not come at the price of editorial independence." (Conclusion, page 64)
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"The biggest detriments to news media viability in Lebanon include: The political partisanship of the media; A lack of sustainable business models for the media; An oversaturated and hypercompetitive media market resulting in lowered quality of content; Too little competition in the advertisement ma
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rket, which is dominated by one advertising agency and big digital companies such as Google; Non-transparent media ownership and funding (including foreign direct funding); Problematic audience behaviours including the creation of “ideological bubbles” based on political or religious interests. The results lead to the conclusion that news media viability in Lebanon can best be improved by working towards a less overcrowded media market, reducing foreign direct funding, establishing sustainable business models and more independent and free conditions for the production of quality news content." (Executive summary, page 6)
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"[The authors] introduce a conceptual model for organizations and other stakeholders wishing to monitor and evaluate sustainable journalism. Their chapter provides a theoretical foundation for the argument that journalistic media competes for a wide range of resources that determine their success an
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d sustainability. By carefully identifying and monitoring the distribution of these resources, which include, for instance, advertising revenue, audience attention, government resources, investor capital and skilled labor, we will better understand the nuances and dynamics of media ecologies, and possibly respond to the processes by which some organizations evolve while others fade away." (Page xxxi)
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"This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, the Brundtland Report pointed out economic growth, social equality and envi
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ronmental protection as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be reconciled. However, usually, scholars interested in the business crisis of the media industry tend to leave the social and environmental dimensions of journalism aside, and vice versa. What Is Sustainable Journalism? is the first book that discusses and examines the economic, social and environmental challenges of professional journalism simultaneously. This unique book and fresh contribution to the discussion of the future of journalism assembles international expertise in all three fields, arguing for the necessity of integral research perspectives and for sustainable journalism as the key to long-term survival of professional journalism." (Publisher description)
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"In times of digital transformation media all over the world have to come up with new ways to ensure their survival. Meanwhile, media development actors are searching for new concepts and orientation in their support of media organizations and media markets. This paper presents DW Akademie’s sugge
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stion for new indicators to measure economic viability. The criteria not only take into account the financial strategies and managerial structures of individual media outlets, but also the overall economic conditions in a country as well as the structures of the media market needed to ensure independence, pluralism and professional standards. After all, money talks – and media development should listen." (Executive summary)
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"In the last two decades, western governmental and nongovernmental organizations have invested heavily in the development of media in countries outside their borders in an effort to foster the development of democratic institutions and liberalized economic regimes. This paper examines the assumption
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s behind those investments in media assistance as well as the dominant views of the donors about democratization itself and the operation of market forces. It also examines the empirical work that either supports or contradicts these assumptions." (Abstract)
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"This study confirms the findings in our previous study (Jacobsson, et al., 2006) that more media competition does not always lead to increases in the level of media quality, captured by the IREX measure of professional journalism, thus challenging the dominant argument in the literature. The data s
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uggest that high levels of media competition can at best produce a very limited increase in professional journalism while, at worst, as in Africa, the opposite relationship prevails. Looking at the full population, there is some, but weak evidence of a curvilinear relationship indicating that more media competition can be a good thing up to a point." (Conclusions)
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