"Before launching a full-scale invasion of Ukraine on February 24, 2022, Russia had maintained a low-scale war with Ukraine since early 2014. That conflict, which culminated in the annexation of the Crimean peninsula and the ongoing Donbas war, received less international attention than the 2022 full-scale invasion. Due to the Kremlin’s propaganda channels, troll armies, and “useful idiots” in the West and beyond, Russia was able to control the narrative on the situation in Donbas and Crimea and significantly diminish both support and interest toward Ukraine throughout 2014–2022. Yet, things changed after the start of the full-scale war in 2022. In 2022, Ukraine shifted international views on the Russian invasion. Ukraine’s efforts significantly contributed to Russia’s digital isolation and mainstreamed Ukraine’s counter-narratives using open-source data, digital allies, and successful communication campaigns." (Abstract)