"Leading media scholars from nine Asian nations focus on three main questions: How frequently do Asians use social media to access and discuss political information? Does the use of social media increase political participation? What political, social and cultural factors influence the impact of soc
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ial media on political engagement in each nation? To answer these questions, contributors first analyze the current state of social media in their nations and then present the findings of a cross-national survey on social media use that was conducted with over 3,500 Asian respondents. By employing a comparative approach, they analyze how social media function and interact with the cultural and political systems in each country - and how they might affect political engagement among individual citizens." (Back cover)
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"The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communicatio
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n research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others." (Publisher description)
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