"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r
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elates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more." (Publisher description)
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"The study is based on the analysis of legends of 'Devon Ke Dev Mahadev', a mythological drama series that is shown on Indian television channel "Life OK" [...] The story revolves around Lord Shiva or Mahadev - the Lord of Lords as one of the three most powerful mythical characters. The serial is a
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popular serial because Hindu culture, like many other civilizations in the world, believes more in Devine power and the God and Goddess are the one supernatural entity. Mahadev is the obvious choice." (Page 19)
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"India has to reach to the level, where it can provide food, clothing, and shelter to each individual, within the shortest possible time. Thus, it has become necessary to gear up the developmental process in India, where almost 80 percent of the population lives in rural areas isolated from the urba
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n centres and have low rates of literacy," says Sinha in his introduction. Using the village of Bihar as a case study, he explores the role and relevance of the mass media, especially television, and face-to-face communication. His introduction contains a very brief history of television." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 406)
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