A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and cha
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rts that can be photocopied or made into OHP slides. Topics covered include market and product research, effective selling and sales-team management, sales budgeting, sales of subsidiary rights, creating publicity material, distribution and warehousing, cost and performance control.
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"This book is a compilation of tutors' notes, lesson material and handouts from a management training course conducted since 1985 by UNESCO with great success in countries around the world. While
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gaining accessibility through its production in a book format, it retains the spirit of the original teaching material. Themain topics covered are: functions and practices of publishing management, editorial organisation and management, using financial accounts for management information, understanding publishing business, recruitment, and a case study. The material, which was originated jointly by Book Hosue Training Centre and Unesco, has been edited by Mike Hauser." (Back cover)
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Constitué de notes pratiques et de 86 tableaux, cet ouvrage aborde les sujets suivants : fonctions et pratiques d'une maison d'édition; organisation et gestion de la fonction éditoriale; les états financiers comme moyen d'information des gestionnaires; la gestion efficace d'une entreprise d'édi
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tion; le recrutement des cadres et du personnel; et une étude de cas comprenant de nombreux exercices.
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