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Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs

In: Health Communication: Strategies for Developing Global Health Programs
Do Kyun Kim; Arvind Singhal; Gary L. Kreps (eds.)
New York et al.: Peter Lang (2014), pp. 83-100
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen ... more