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Writing Health Communication: An Evidence-Based Guide
Key Guidance
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
...
The Handbook of Rhetoric and Public Address
Malden, MA et al.: Wiley-Blackwell (2010), xv, 478 pp.
"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
...
