"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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es for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world." (Publisher description)
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"The subject of this paper is communicating with indigenous communities via grassroots comics, in this case the Khwe San who live in Platfontein in the Northern Cape province of South Africa. The study is largely informed by contemporary shifts in development theory, particularly that of participato
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ry communication, which values individuals who live in the community as active participants in the research process. The use of grassroots comics is based on theoretical concepts surfacing in current literature regarding the field of development communication nd is somewhat critical of older, top-down theories of development." (Abstract)
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"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr
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ough a process of participatory methodologies, the young children developed a cricital consciousness about their lived experiences and were empowered to actively participate in decision making and their right to treatment." (Abstract)
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"This paper makes a critical appraisal of the impact of folksongs in entertainment education. The paper adopts historical methodology and is anchored on the social learning theory." (Abstract)