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Text search: Chima E. Onuekwe
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Educational Comics & Comics for Development
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Entertainment Education, Edutainment
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HIV / AIDS Communication
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Participatory Communication
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Traditional Music
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Behaviour Change Communication
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Edutainment Health Programmes
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Health Communication
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Child Health, Mother & Child Care Communication
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Health Campaigns: Experiences
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Polio Communication
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Vaccination Campaigns & Vaccine Hesitancy
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"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

Grassroots Comics as Participatory Communication in the Khwe Community, South Africa

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Chima E. Onuekwe (ed.)
Victoria, BC: Friesen Press (2015), pp. 109-132
"The subject of this paper is communicating with indigenous communities via grassroots comics, in this case the Khwe San who live in Platfontein in the Northern Cape province of South Africa. The study is largely informed by contemporary shifts in development theory, particularly that of participato ... more

Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Chima E. Onuekwe (ed.)
Victoria, BC: Friesen Press (2015), pp. 243-261
"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more

Entertainment-Education Through Folksongs

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Chima E. Onuekwe (ed.)
Victoria, BC: Friesen Press (2015), pp. 63-77
"This paper makes a critical appraisal of the impact of folksongs in entertainment education. The paper adopts historical methodology and is anchored on the social learning theory." (Abstract)