"This research presents a picture of a public in Burma that, to varying degrees, lacks knowledge, confidence, motivation and opportunity to participate in governance processes and make their voices heard. However, the study provides objective evidence that a relationship exists between people’s me
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dia access and their level of citizen engagement. Access to public service oriented media increases the likelihood of being formally engaged rather than disengaged. Even when accounting for those characteristics that can act as barriers for the individual to engage in governance processes – being female, being poor and living in rural areas – the effect of media on engagement is significant." (Key findings)
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"The review found that there is evidence that exposure to dialogic formats can have an impact on political participation. It is clear, however, that the relationship between exposure to programming and manifest forms of participation cannot be studied in isolation to other important outcomes such as
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knowledge, efficacy and most especially interpersonal discussion. Studies show that exposure to dialogic formats can increase both the effectiveness and intensity of interpersonal discussion, which in turn is found to be associated with more goal-oriented forms of participation such as intention to vote and participation in public forums. Likewise, knowledge is strongly associated with both manifest and political forms of participation, and so has the potential to play a mediating role in the relationship between exposure and increased participation." (Executive summary)
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"This report focuses on the role of factual debate and discussion programming, defined for the purposes of this review as “dialogic formats”, on political participation, knowledge and efficacy [...] The review of the existing evidence base is followed by an in-depth look at the relationship betw
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een exposure to one of BBC Media Action’s own debate programme formats and political participation. Factual debate and discussion programme formats have been implemented in a number of countries in which BBC Media Action has worked in recent years. This paper presents data from Nepal, where the political debate programme Sajha Sawal (Common Questions) has been broadcast nationally on radio and television for more than five years. The analysis provides evidence that exposure to a debate programme on the radio – which fulfils a mediated deliberation function – is positively associated with both latent and manifest forms of political participation. While it is not inferred that there is a causal relationship between the media output and political outcomes, the evidence presented goes some way to adding to the body of evidence of the impact dialogic programme formats have on interpersonal political discussion and more manifest types of participation in a developing country context, even when controlling for demographic factors and other personal characteristics." (Executive summary)
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"Improving state accountability is a central preoccupation of development efforts. How individuals and institutions can and do hold governments to account for their actions and decisions differs radically between societies. Furthermore, what accountability actually means can differ greatly from one
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context to another [...] This briefing introduces BBC Media Action’s approach to accountability, with particular focus on empowering individuals to play a role in holding those in power to account. It also describes the development of a framework for understanding and measuring such individual empowerment. The paper then draws on qualitative research conducted in Kenya by BBC Media Action to illustrate the application of this framework and to validate an approach to measuring impact through qualitative and quantitative cross-cultural research. This approach will be used across evaluation of accountability-focused projects." (Executive summary)
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"In 2006 the BBC World Service Trust (BBC WST), funded by the UK Department for International Development, conducted research into media in 17 countries across sub-Saharan Africa in order to identify priorities for future media development initiatives. A series of African Media Development Initiativ
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e (AMDI) reports were produced, and this Media Sector Analysis builds on the Somalia component of that work. This analysis has been produced in consultation with media stakeholders and is grounded in a review of previously published material. The report is just one component of a larger media development project being delivered by the BBC WST entitled ‘Strengthening Radio Stations in Somalia to Promote Human Rights, Peace and Governance’ - a two-year project which aims to enhance the reach, levels of audience participation and professional capacity of Somali media. The media, and specifically, radio, is seen as a key local institution well placed to promote individual human and civil rights, freedom of expression and democratic dialogue. The project is informed by a rights perspective, ensuring that actions separately and collectively empower marginalised citizens, in particular, women and young people, to engage in direct dialogue with local authorities and thus have improved access to their civil and political rights. The project comprises two other strands in addition to the Media Sector Analysis: Capacity-building in six Somali radio stations [...]; media-related training for civil society rganisations [...] this report will inform the above project strands, as well as providing a basis for the development of media policy in the Somali region." (Foreword)
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