"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu ... ding community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies." (Publisher description) more

"This new theory of transmission extends its vision beyond the boundaries of television to the still-shifting territories of interactive media. The chapters in Transmission investigate the impact of video and interactivity and virtual reality on the social, cultural, and economic environment of tele ... vision. Comparing the recent past with the present–and the immediate future–this groundbreaking work examines aesthetic values as they are shaped by gender, race, and class issues. Since video looks at how television (mis)represents culture, Transmission examines the effects of communication tools and technologies on its participating constituents." (Publisher description) more