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De Gruyter Handbook of Media Economics
Berlin: De Gruyter (2024), xix, 566 pp.
"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
...
Media Economics and Management
London; New York: Routledge (2022), xviii, 134 pp.
"This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption
...
