"The study examines Global Times’ strategic narratives on the Russia-Ukraine War (2022–2024) by analysing 301 articles through issue, identity and systemic frameworks. It reveals China’s framing of the conflict as a US-Russia proxy war, positioning itself as a neutral mediator advocating multilateral dialogue while critiquing Western hegemony. The narratives portray Russia as a rational actor defending sovereignty, Ukraine as weakened yet reckless, and Europe-EU as internally fractured. Systemically, China projects a multipolar vision, blending realist power dynamics with idealist peace-building. The findings underscore China’s media diplomacy in contesting Western discourse and advancing its global governance agenda." (Abstract)