"While Ukrainians consume a high volume of news content, barely one in four Ukrainians trust the media and only 23% cross-check news sources—the most basic form of media literacy [...] In this context, IREX designed and implemented Learn to Discern (L2D), a “demand-side” response to the problem of manipulative information, an essential companion to “supply-side” solutions such as supporting independent, ethical, and truthful journalism. Citizens must be able to separate fact from fiction, recognize manipulation and hate speech, and demand and seek out independent, fact-based journalism. From October 2015 through March 2016, IREX implemented L2D with funding from the Canadian government and in partnerships with local organizations Academy of Ukrainian Press and StopFake. Through intensive skill-building seminars, L2D reached more than 15,000 people of all ages and professional backgrounds [...] The results of the impact evaluation showed that L2D participants had statistically significant higher levels of disinformation news analysis skills, greater knowledge of the news media environment, a stronger sense of agency over the media sources they consume, and were more likely to consult a wider range of news sources. Compared to the control group, L2D participants were: 28% more likely to demonstrate sophisticated knowledge of the news media industry; 25% more likely to self-report checking multiple news sources; 13% more likely to correctly identify and critically analyze a fake news story." (Executive summary, page 3-4)