"Despite its growing relevance and the diffusion of design thinking, knowledge on the actual status quo in organizations remains scarce. With a new study, the research team of Prof. Uebernickel and Stefanie Gerken investigates temporal developments
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and changes in design thinking practices in organizations over the past six years comparing the results of the 2015 “Parts without a whole” study with current practices and future developments. Companies of all sizes and from different parts of the world participated in the survey. The findings from qualitative interviews with experts, i.e., people who have years of knowledge with design thinking, were cross-checked with the results from an exploratory analysis of the survey data. This analysis uncovers significant variances and similarities in how design thinking is interpreted and applied in businesses." (Publisher description)
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"Design thinking is more than just a new, one-off method of innovation. It is about establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this "recipe book" that can be practically applied to y
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our everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way. The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice. The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries. Benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done." (Publisher description)
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