"The article aims to provide a more historically grounded approach to the relationship between communication and participation, by distinguishing different waves of media democratization. The article first discusses the concept of participation and some of its complexities, and then sketches a serie
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s of intense moments of participation in and through the media in (mainly the second half) the 20th and the 21st century. At the same time, care is taken not to organize a linear-historical narrative, keeping in mind that the history of the democratization of Western societies and their media spheres is characterized by a series of continuities and discontinuities, dead ends and sedimented practices. Despite these ever-present fluctuations, the article argues that we can still see that structures, cultural resources and subjective dispositions have over time been geared more towards participation and equality, also within the media sphere." (Abstract)
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"One of the cultural and media areas in which the issue of participation – with all its ambiguity – has recently emerged to full significance is the area of literature and publishing. Following the music, film and television industries, the publishing industry is in fact facing a vast renewal du
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e to digitalization processes (assuming digitalization as a complex negotiation between social and technological forces). New textual formats and devices (such as e-books), new forms of distribution (e.g. online retailing), new marketing strategies (e.g. in the social media), new models of business (e.g. the print on demand) are becoming increasingly popular. At the same time digitalization has enabled the creation of a whole new participatory, grassroots publishing market, while grassroots storytelling and social media (e.g. Twitter, Facebook), used as a collaborative writing environment, bring out participatory forms of online writing that continue the tradition started almost fifteen years ago by the so-called “hypertextual fiction” and the avant-gardes before that. In this context, by addressing the theoretical debate and recent social discourses on the e-book, this article suggests a recognition of the diversity of the forms of participation that are ascribed to the new publishing scenario." (Abstract)
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