"[...] there seems to be an understanding that the media is important and that society needs the media. In October 2018, KAS Media Africa, therefore, gathered the CEOs of media houses, publishers and editors-in-chief from 16 different countries, both from Anglophone and Frenchspeaking Africa, in Acc
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ra. In the Ghanaian capital, they heard about different models of how to make one’s media enterprise economically stronger. Questions such as whether Africa needs or accepts a paywall featured. Along with several other key sustainability issues, the critical question of how the media can make itself more independent from government advertising – often a vital cog in the media’s sustainability in most parts of Africa – was also debated. There is no one-size-fits-all model of a good media enterprise, but we do encourage the exchange between people who realise that making an online publication in Cape Town is completely different from defending one’s publication in Bamako, Mali against government interference and terrorist threats. Some media in Africa will not survive the gathering storms, while others will make it through diversification, innovation, an exchange with other players in the African market, and with the passion of their publishers." (Foreword)
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"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector.
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It is necessary to manage the business in a professional manner in order to gain the support of the community as well as advertisers. Such support contributes to the sustainability of the business. In terms of delivery, on-site training, mentorships and information exchange are emphasised because of the managers’ time and resource constraints. While accredited, theoretical training is perceived as important and worthwhile, participants emphasised the importance of experiential training. The research concludes with a detailed outline of a new qualification the SPI will be seeking to register which will enable it to make a contribution to the small independent community newspaper sector. The research has encountered one central obstacle. The sector is characterised by competition and lack of resources, thus managers are not able to leave their businesses for extended periods of time, and do not always answer telephone calls or emails that are not an immediate priority." (Executive summary, page 2-3)
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"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
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inspiration to all who work and desire to see Africa succeed and to have its voice heard above the din of the new digital age. A financially robust African media that is also independent and pluralistic will serve to give meaning to and strengthen the continent’s nascent democracy and contribute to the lifting of its people out of grinding under-development, poverty and related ills. These media leaders, in sharing their stories with the rest of Africa and the world, show that the real test of what works and does not work in managing and leading a successful media firm too often lies in the field and at times does not necessarily follow orthodoxy." (Editor's note)
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"From all that has come before it should be all too clear that starting up and developing a small independent community newspaper takes considerable tenacity. There is a general perception in this sector that the value of these publications often goes unacknowledged. Shirley Govender of the Southern
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and Soweto News summarises how many of independents in this research appear to feel: “No one takes you seriously as an independent publisher…[we] feel that disadvantage is running through our veins.” In every single newspaper’s case study at least one person says they are in the industry for the love of it. Most are stoic regarding challenges they face. Some are more independent than others. Many form good and often interesting symbiotic partnerships to share resources and people-power. Some report on contentious issues, most do not. The majority use their newspapers in ways that work towards building a better life for themselves and the communities they serve. But few have the time and know-how to access and engage with media development agencies. And fewer still have the time and expertise to represent the voice of small community publications in the battle against unfair competition, inequitable practices and marginalisation." (Conclusion, page 114)
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