"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News C
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orp, Microsoft) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, Bertelsmann, Sony). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power." (Publisher description)
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"This article analyses and discusses Mexican public policies regarding the transition from analogue to digital terrestrial television (DTT). We aim to show how digitization, in the Mexican context, can be thought of as an opportunity to change the duopolistic structure in television in order to obta
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in higher quality and greater content diversity. The methodology used here consists of a structural historical analysis of communication policies with an emphasis on digital switchover, paying special attention to the social power relations that have led to the current structural conditions of the concentrated Mexican communications system. Overall, preliminary results obtained in this research show a lack of clarity in DTT policies of the last two administrations (Vicente Fox 2000-2006 and Felipe Calderón 2006-2012) and a reinforced hegemony of the economically dominant broadcast and telecommunications actors: Televisa, TV Azteca and Telmex, in detriment to public service, competition, local TV stations, independent production, content quality and audiences in a broader sense." (Abstract)
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