"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
...
their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy." (Publisher description)
more
"Adopting a truly global, theoretical and multidisciplinary perspective, Media Pluralism and Diversity intends to advance our understanding of media pluralism across the globe. It compares metrics that have been developed in different parts of the world to assess levels of, or threats to, media plur
...
alism." (Publisher description)
more
"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t
...
he twenty-first century, are central to a grasp of how economic forces impact on the operation of media industries. It explores a series of topics of relevance to the economics of media – such as innovation, digital multi-platform developments, economics of networks, the impact of two-way connectivity on market demand, risk-spreading strategies, copyright, corporate expansion, advertising – whose resonance frequently extends beyond individual sectors and across the industry as a whole. The general aim is to open up to non-specialists in economics the many fascinating economic traits and pressing industrial policy questions surrounding media industries and markets in the digital era." (Preface, page xi)
more