"InterMedia conducted in-depth interviews with 15 senior Ghanaian policy actors, comprising mostly senior politicians and bureaucrats, as well as a few influential figures outside government. The interviews focused on how the policy actors gather, assess, share and disseminate information critical t
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o development policy work. The aim was to understand how external stakeholders, particularly members of the international development community, can most effectively engage and assist these policymakers. The policy actors showed substantial overlap in information source preferences and media use habits, as well as in the ways they share information with fellow policy actors. They highlighted several actions that development organizations could take to improve the policy information environment. They also described many challenges in communicating with the public about development issues, as well as offering some creative solutions." (Report summary, page 7)
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"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
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h are analyzed in this report. Furthermore, the survey shows that detailed baseline research on media use, ICT use, and communication habits and preferences can be applied directly to development work, which is illustrated in the report by a few hypothetical case studies." (Report summary, page 4)
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